Events

The why behind making referrals the cornerstone of your new business strategy. According to sources, 82% of B2B buyers never make it as far as doing an internet search, instead relying on their networks for recommendations, so if you rely on traditional marketing methods you are only targeting 18% of available budget unless you adopt a systematic referral strategy.  This session will explain why you should adopt a referrals strategy in your business. 

This webinar is designed to help participants understand:

• Why referrals are the best lead source
• How to assess what revenue and margin impact referrals could have in your business
• How to convince your colleagues to make referrals systematic

Who should attend?

• Business development, account management, customer success and related roles.
• Ideal for any customer-facing role in B2B businesses, whether they have an established network or still in the process of building this.
• Highly relevant for C-suite and experienced teams, supporting business development.