Name: Product & Marketing in the AI Era
Start: 2026-11-17T08:00:00+00:00
End: 2026-11-17T08:45:00+00:00
Location: Virtual Webinar, The Rialto Consultancy

EVENT DETAILS

Virtual Webinar, The Rialto Consultancy
Tue 17th Nov 2026
8:00am to 8:45am (UK time)
Virtual, MS Teams,

key speakers

Paul Thomas

ENQUIRIES
For enquiries contact: events@rialtoconsultancy.com

Product & Marketing in the AI Era

Tue 17th Nov 2026 - 8:00am

AI is fundamentally changing how Product and Marketing teams operate, but most executives are still managing these functions with pre-AI playbooks. This session cuts through the hype to show you what’s actually working.

This practical workshop unpacks the real opportunities and risks of AI deployment across Product and Marketing functions. From scale-ups to established corporates, if you need to make informed decisions about AI investment and team capability, this webinar is for you.

In this interactive session Paul Thomas shares hard-won insights from 20+ years at EE, Sony, HMV, and BT, plus current experiments as fractional CMO for challenger brands. He uses music to make key points memorable, drawing on his lifelong passion and work as a live frontman and keynote speaker.

This webinar is designed to help participants:

Understand how AI is reshaping the Product-Marketing relationship
Identify where AI creates genuine leverage versus expensive distraction
Set the right KPIs for AI-augmented teams
Implement proven workflows and tools being used by leading brands
Avoid common pitfalls when scaling AI adoption across functions

Who should attend?

Senior business executives who need to make informed decisions about AI product strategy and marketing investment. Relevant to all members of the C-Suite including CEOs, CFOs, CTOs, CPOs, CSOs, and CROs. CMOs are also welcome to attend to refresh or challenge their current AI approaches.