Events

Future-Proofing Your SME Brand in the Age of AI

Tue 19th Jan 2027 - 9:00am

AI hasn’t just lowered the barrier of entry in your market. It’s changed how clients discover and choose who to work with.

Management consultancies. Professional service firms. Training organisations. Anyone competing on expertise is having to ask themselves some honest questions:

• How do we stay distinctive when AI is making everyone the same?
• How do we maintain a human connection at the heart of our brand?
• How do we become the obvious choice in a crowded market?

Join Dave Vann (brand strategist and owner of said & done) for a high-impact executive briefing designed to help senior commercial leaders within SMES to navigate the shifting landscape.

This session will explore:

• How AI is accelerating a value shift – and what it means for how clients perceive and choose you
• The new rules of differentiation when AI is levelling the landscape
• Adopting a thought leadership strategy that rises above the slop

There will be a live Q&A to discuss your challenges with Dave and fellow attendees.

Who should attend?

This briefing is designed for CMOs/Marketing Directors, CROs/Commercial Directors, or CEOs/Owners within mid-sized B2B service businesses.