Events

Future-Proofing Your Expert Brand in the Age of AI

Tue 7th Jul 2026 - 8:00am

AI is accelerating efficiency across the world of expertise.

Management consultancies. Professional services firms. Research bodies. Training organisations.

Everyone is adopting the tools – but the real questions cut deeper:

• How do we protect (and elevate) our position as a thought leader?
• How do we retain a human connection at the heart of our brand?
• How do we continue selling expertise when expertise is being automated?

Join Dave Vann (owner of brand consultancy, said & done) for a high-impact executive briefing designed to help your organisation navigate the shifting landscape of expertise.

This session will explore:

• The changing value of human expertise in the age of readily available AI intelligence
• The new rules of positioning and differentiation when AI is levelling the playing field
• The future of human-driven (but AI-supported) thought leadership activities
• The ‘red lines’ of using AI within your content marketing and sales journey
• The strategies for delivering growth and improving performance whilst staying human

There will be a live Q&A to discuss the big challenges – plus the chance to hear more about our up-coming AI Executive Roundtable Series: Future-Proofing Your Expert Brand.

Who should attend?

This briefing is designed exclusively for CMOs/Marketing Directors, CROs/Commercial Directors, Heads of Growth, Sales, Brand or External Engagement and Leaders of consulting, advisory, research or other B2B service firms.