Events

Future-Proofing Your Expert Brand in the Age of AI

Tue 21st Jul 2026 - 8:00am

AI isn’t just changing how expertise is delivered. It’s changing how clients choose who to trust.

Management consultancies. Professional services firms. Research bodies. Training organisations. Everyone is adopting the tools – but the real questions cut deeper:

• How do we maintain our position as the obvious choice for ideal clients?
• How do we retain a human connection at the heart of our brand?
• How do we stay distinctive when AI is levelling the playing field?

Join Dave Vann (owner of brand consultancy, said & done) for a high-impact executive briefing designed to help senior brand and commercial leaders navigate the shifting landscape of expertise.

This session will explore:

• How AI is accelerating a value shift – and what it means for how clients perceive and choose you
• The new rules of positioning and differentiation when knowledge alone is no longer enough
• What impactful thought leadership looks like when AI can produce content at scale
• Adopting a “you, me and AI together” approach to delivering expertise

There will be a live Q&A to discuss the big challenges – plus the chance to hear more about our up-coming AI Executive Roundtable Series: Future-Proofing Your Expert Brand.

Who should attend?

This briefing is designed exclusively for CMOs/Marketing Directors, CROs/Commercial Directors, Heads of Growth, Sales, Brand or External Engagement within consulting, advisory, research or other B2B service businesses.