An employee advocacy programme, supporting employees in targeted personal branding activity, builds trust, engagement and increased personal and organisational visibility. Organisations are able to tap into potentially powerful networks that attract new business opportunities, attract new talent and help to build reputation and standing.
Harness the power of employee advocacy to build a personal brand for your employee advocates
Most employees often possess untapped and potentially powerful professional and personal networks, full of potential new customers, business leads and talent. Without a structured employee advocacy programme, these often remain out of reach.
An employee advocate or ambassador creates positive feelings and reactions towards a brand through their actions, behaviour and the insights they might share both online but also when active in conferences and similar networks.
Rialto assists organisations to implement a multi-faceted and robust employee advocacy programme that will access these opportunities providing customers and prospects with real, meaningful interaction. Employees use our expertise to ensure such programmes provide benefit in terms of career progression, a stronger personal brand and expanded networks within relevant industries
The Rialto employee advocacy and personal branding programme includes:
- supporting an individual to develop and keep their social and professional profiles up-to-date and relevant
- helping to create and amplify relevant, impactful and thought-provoking content;
- strategic advice on which channels are optimal to disseminate content;
- support to follow up with offline activities such as speaking at and chairing events.
The strength of a programme focussed on employee advocacy lies in its authenticity: the messages originate from the employee and are not corporate-speak. Rialto can help preserve this authenticity as well as ensure the right tone of voice.
Rialto has a strong track record in helping individuals to position themselves as thought leaders and experts in their sector or industry. We help employees to assess how they are perceived, establish what their brand says about them and provide advice on how they can expand their networks.
Employee advocacy programmes represent a relatively low-cost brand marketing as the content-sharing channels are most often free and also a great motivator as the individual feels the company is investing in them.
Executive career transition designed to connect & secure clients with their next step-up opportunity
Rialto discreetly advises some of the most senior global leaders and executives to navigate today’s complex, uncertain and ever-changing operating and business environments, through customised executive career transition and executive outplacement programmes.
We understand what it takes to operate at CEO, board- and senior leader-level and have a firm grasp on how the market for senior strategic opportunities works.
Rialto partners with successful senior executives who are looking for a new challenge. We recognise that our clients do not always have the time or space to consider the opportunities that might be open to them and increasingly require:
- insights into the new market horizons opening up for leadership skills
- strategic positioning of their personal brand and reputation
- valuable connections to open doors
- leadership profiling and benchmarking to identify new routes to secure their next challenge
Executive outplacement at its best – “Rialto Signature”
Our innovative executive career transition methodology has been developed over 25 years and draws upon extensive research and the skilled application of high-potential client-profiling. We help our clients to make informed, evidence-based decisions before entering their chosen market.
Upon successful career transition into a new role, we continue our partnership approach by providing coaching at agreed points to accelerate delivery of key strategic priorities and to mitigate both personal and organisational risk.
Enabling our clients to make their next crucial career transition
Having worked with Rialto to develop their reputation and brand profile as well as align their skills with future market and leadership needs, our clients successfully secure their next senior position, achieving a promotion and/or increased earnings/responsibilities.
View our 2024 Rialto Client Snapshot here.
Others have changed career direction, addressed work-life balance issues or been able to capitalise on entrepreneurial trends. We have also assisted clients in developing portfolio careers, securing non-executive director positions, starting up new business ventures and shaping investment portfolios.
We know what good leadership looks like today and in the future and, coupled with our own intellectual property, we can create access to the highest level opportunities in private or public sector as well as non-governmental organisations (NGOs).
We help our clients to make informed, evidence-based decisions before entering their chosen market
Focusing on the mind leads to improved performance
Wellbeing is one of the hot workplace topics of the 21st Century. Organisations are increasingly concerned about the impact of constant and unpredictable change on their employees and the extent to which this can impede performance. Rialto works to increase employee resilience and agility so individuals feel confident and able to successfully deal with current and future challenges.
Improving employee wellbeing leads to increased productivity
Challenging and uncertain circumstances mean organisations must be able to respond to both planned and unexpected change and these difficult conditions look set to prevail in the foreseeable future.
It will be the agile, flexible and resilient leaders who are best able to chart a course through the choppy waters that may lie ahead for some organisations. Such leaders are also realising that the cognitive and emotional resources of their colleagues in turn determine the health, resilience and future performance of the business.
The role of mindfulness in business performance strategy
Rialto consultants are experts in the areas of mindfulness, resilience and agility. They help leaders to understand the importance of self-regulation, attention and awareness. Mindfulness involves paying purposeful attention to what is going on around us in the moment. It requires attributes such as openness and curiosity. We are all too familiar with its opposite: a neglectful, distracted state that’s often described as autopilot.
Helping employees to acquire the skills required for mindfulness brings many individual and organisational benefits, including:
- enhanced focus and attention
- increased self-awareness and mindfulness of others
- increased ability to handle stressful situations
- greater cognitive effectiveness and capacity for decision-making
- stronger sense of purpose
- increased creativity.
Integrating mindfulness in core talent processes
Individuals need to be emotionally resilient if they are to perform in the workplace and be sufficiently responsive and agile to deal with new challenges. Such resilience also enables them to let go and recover from any setbacks rather than dwelling on negative situations.
Mindfulness is a powerful tool for building resilience. By integrating it into core talent processes such as onboarding, performance management and leadership development, organisations can improve the overall wellbeing of the workforce which in turn leads to improved and sustained performance.
It will be the agile, flexible and resilient leaders who are best able to chart a course through the choppy waters that may lie ahead for some organisations
