Name: The Hit Factory - Marketing Is Simple When You Listen
Start: 2026-05-19T08:30:00+00:00
End: 2026-05-19T09:15:00+00:00
Location: Virtual Webinar, The Rialto Consultancy

EVENT DETAILS

Virtual Webinar, The Rialto Consultancy
Tue 19th May 2026
8:30am to 9:15am (UK time)
Virtual, MS Teams,

key speakers

Paul Thomas

ENQUIRIES
For enquiries contact: events@rialtoconsultancy.com

The Hit Factory – Marketing Is Simple When You Listen

Tue 19th May 2026 - 8:30am

For many in the C-Suite Marketing can feel like a “black box”. Why is the CMO doing that stuff? Is Marketing scientific? If not, why not? How should I measure success?

This practical tips based workshop unpacks key areas of Marketing to give the audience a working understanding every CXO should have. From large corporates, to scale-ups and start ups, if you’ve ever wanted to know more about Marketing but have been too afraid to ask- this webinar is for you!

In this interactive session Paul Thomas lifts the lid on Marketing from the inside out giving first hand perspectives and practical examples informed by his career spanning brands including EE, Sony, HMV, and BT. He’ll also share current AI examples, workflows and experimentation from his work as a fractional CMO for leading challenger brands.

He uses music to make key points memorable drawing on his life long passion, and work as a live front man and keynote speaker.

This webinar is designed to help participants:

Gain a deeper understanding of Marketing processes and approaches
Identify the right KPIs to measure as a CXO
Demystify the Brand and Agency worlds
Spot opportunities to deploy AI as a creative Marketing tool
Easily retain key messages by associating them with memorable music

Who should attend?

Senior business executives who are keen to broaden and update their Marketing knowledge. Relevant to all members of the C-Suite including CEOs, CFOs, CTOs, CPOs, CSOs, and CROs. CMOs are also welcome to attend to refresh or challenge their specialist mindsets.