Executive Outlook: Mid-Year Executive Job Market Review

As Q3 gets underway, we are entering a critical period that can make or break an organisation’s success for the year. Now is the time to take the lessons from the first half of the year and learn from them to finish strongly in the final two quarters. While Q4 tends to be considered ‘crunch time’ for most, effective preparation in the three months leading up to it can alleviate some of the pressures faced.

For those executives looking for a career change or transition, prior to summer truly setting in and many individuals take planned summer breaks, this is a good time to clarify and focus on your priorities, strategise a new approach, and strengthen your profile to increase visibility. Individuals should also act swiftly and proactively to schedule discussions, interviews, and meetings in the diary to retain crucial networking momentum and explore opportunities with key stakeholders where their skills and experience can add value and address the challenges ahead in their chosen sector or potential organisations of interest.

Here are our experts’ assessment of the current state of the executive jobs market and the macro business landscape, the top trends that will shape the second half of 2023, and our advice on some of the factors to consider for navigating these conditions successfully.

Job Market Snapshot

We entered Q3 with near-record wage growth and low unemployment. The ONS Labour Market Overview for June 2023 saw the UK’s unemployment rate drop to 3.8%, undercutting forecasts for an increase to 4%. With a record 33.1 million Brits in work, UK employment has finally climbed above its pre-pandemic level even though the rate is still lower than in 2019. This growth is despite yet another drop in the number of available vacancies, which fell to 1,051,000. This is the 11^th consecutive period in which vacancies fell and reflects the ongoing uncertainty across industries, with economic pressures cited as a major factor holding back recruitment – particularly FT permanent roles which have been in decline since Q1 2023.

Despite the ongoing macroeconomic difficulties, real wages have risen for the first time in 18 months. The June report found that growth in employees’ average total pay including bonuses was 6.5%, and growth without bonuses was 7.2% in February to April 2023. This is the largest growth rate seen outside of the pandemic. However, after adjusting for inflation, growth in total pay fell by 2% in the year February to April 2023 and by 1.3% for regular pay. The cost of living remains expensive and is likely to motivate further job moves.

Key Job Market Trends

For those considering or planning a career transition, our experts have identified the following key trends to be aware of:

• Economically-Driven Hiring Decisions Will Continue: Unfortunately, the soaring wage growth and boost in employment may likely result in yet another rise—if not several rises—in interest rates as the Bank of England works to contain unrelenting inflationary pressures. Higher inflation rates lead to more businesses erring on the side of caution and acting conservatively when it comes to recruitment. That’s not to say that opportunities are not out there at the senior level, but it may mean working harder and more creatively to reposition your profile and relevant and ensuring its relevant and valuable for future market needs.
• Fierce Competition and Less Roles: Well-qualified senior candidates will find themselves in fierce competition with other similarly qualified peers for a reduced level of desirable roles. In a recent survey conducted by FTSE 250 recruiter PageGroup, half of the respondents reported that they are actively looking for a new role or are planning to seek new job opportunities in the next six months, with only one in 10 feeling confident that they would stay in their current role through this year. Research from KPMG and the Recruitment and Employment Confederation (REC) supports this, finding that the rate of people seeking jobs in May 2023 increased at its fastest rate in three and a half years. With that many people open to making a career transition, those executives actively in the market should expect fierce competition and should work to skilfully differentiate themselves to secure the most desirable roles.
• Generative AI Transcends its Hype: One key way to differentiate is to become adept at navigating the latest technological trends. One we have been hearing plenty about since the start of this year is generative AI. Many businesses are cutting through the noise and seriously exploring adopting this transformative technology. Understanding that this is not just the latest fad and is instead the single most transformative technological advancement impacting the world of work is essential for successfully futureproofing oneself and demonstrating the long-term value and relevance of your profile to future requirements.
• Ongoing Difficulties Across Various Industries: Despite the boom in technological adoption, the tech industry is one of a few sectors that may struggle in the near term. After a boom of several years, many companies are feeling the economic pressure and pressing pause on recruitment or downsizing their own workforce. Tech is not the only industry facing ongoing hardships. Despite post-pandemic rebounds, high costs of living continue to negatively impact the hospitality industry. Manufacturing continues to struggle to fill roles and faces issues from global supply chain disruptions. Other sectors facing difficulties include construction, retail, and financial services. Our monthly City Financial Services Index updates continue to record fluctuating demand across subsectors, but the first half of the year saw major turmoil across the industry. If our friends across the Atlantic offer any indication, then the second half of the year is set to contain more upheaval. Job cuts at the largest US banks this year are on course to surpass 11,000 as Wall Street contends with the worst recruitment market since the 2008 financial crisis. Goldman Sachs, Citi, JPMorgan, and Morgan Stanley all made cuts in the first part of the year, and it is not unreasonable to expect more to come. Anyone looking to enter one of these challenge-plagued industries should expect cautious recruitment behaviours. But on the other side of the coin, there is a greater need for strong leaders skilled at navigating market challenges and delivering high value transformational business impact.

Executive Transition Advice

With these trends in mind, our Rialto Executive Career Coaches offer the following advice for navigating an executive career transition through the second half of the year.

• Manage Your Expectations: Avoiding what we call the ‘Risks of Hope and Disillusionment Dynamics’ is one of the biggest challenges many senior level job seekers face when undergoing an executive career transition. A job search can be an emotionally charged process, and often one’s own biases and ideals can skew expectations and lead to disappointment if things do not go to plan. This makes rejections hit harder. Understand that setbacks are normal and treat them as a lesson rather than a roadblock. What can you do better next time? What areas should you highlight? Or perhaps what was it about that role or organisation that did not fit in with your objectives, values, or vision? It is natural to have a drive towards holding high hopes for your career transition but try not to become so wrapped up in them that you allow them to defeat you.
• Leverage Your Brand to Differentiate: To put yourself in the best possible position to succeed in a highly competitive senior market, you need to stand out from the crowd. At the senior level, it is likely that most candidates will be similarly educated, similarly experienced, and equally qualified. It’s a matter of finding and showcasing USP’s you can bring to the table that will often help you secure the role. That may be your reputation as a thought leader in your industry, your expertise in a specific niche, or the in-demand skills you possess. The best way to communicate these attributes to a potential employer is through your personal digital brand, especially in the increasingly virtual jobs market. How you communicate online, the connections you make with industry peers, and how you position yourself all contribute to the bigger picture of who you are as a professional and what you have to offer an organisation. Strengthen these areas to increase your visibility and leave the right impression.
• Build Your Skills: Beyond thought leadership, your skills are the single biggest differentiating factor in an executive job search. In their 2023 Future of Jobs Report, the World Economic Forum listed the following 10 skills as those most on the rise:
  • Creative thinking
  • Analytical thinking
  • Technological literacy
  • Curiosity and lifelong learning
  • Resilience, flexibility, and agility
  • Systems thinking
  • AI and big data
  • Motivation and self-awareness

Many of these are what would traditionally be considered ‘soft skills’ that can be honed and developed over time, while others might require training. Determining where you might be able to showcase these capabilities in your existing experience and adequately communicating this via your personal digital brand will be a major asset in your executive career transition. Developing the additional capabilities most desired in your industry will also help to further set you apart and help to futureproof your career.

Understanding the current trends in the business and job market will enable you to better anticipate and prepare for what lies ahead in the second half of the year.

To learn more about how Rialto executive career transition and executive outplacement services can support you to differentiate your brand in line with future market requirements, get in touch with our team on +44 (0) 20 3746 2960.  If you haven’t signed up to receive our market insights or info about our upcoming events directly to your inbox – click here.

Over the past 12 months, we have seen a significant increase in the number of senior-level career transitions during a time of a market downturn. Recent research found that across companies listed on the world’s leading stock indices, CEO turnover reached a five year high last year. In 2022, 175 CEOs left their posts, which is a 30% increase on 2021 and a 13% increase on the next highest year of 2018.

In most cases, these individuals are not simply looking for their next job, but actually making strategic decisions about their career’s trajectory. Reasons for the desire to change vary, but tend to include:

• Lack of advancement and innovation: These individuals are curious and agile and feel frustrated when their current organisation lacks a response to market needs. They will typically have explored every possible solution to resolving their dissatisfaction with their job and company but feel they are headed nowhere, lack challenge, or are moving too slow.
• Misalignment of purpose: These senior executives may also feel disillusioned by the lack of focus and/or purpose in their organisation or feel their organisation’s purpose does not align with their own moral compass or values, compromising delivery to key stakeholders including employees and customers. There is usually no way to bridge this gap unless the organisation is willing to make a major shift in their focus, or the individual is willing to compromise on what matters to them most.
• Need for personal development and higher compensation: Often, the individuals we meet at The Rialto Consultancy find themselves reaching career ceilings with little or no scope for progression or increased compensation. Studies have found that in this period of ongoing disruption, moving organisation is the most likely way to significantly increase compensation. There are currently many more senior executives planning to leave their roles to find more fulfilment and increase their earning potential.
• Toxic culture – Of course, the day-to-day environment can take its toll on overall job satisfaction and increase one’s desire to move on if it hinders rather than supports motivation, impact generation, and productivity. Senior individuals who fall into this camp have likely grown tired of highly political, negative, closed, siloed, or untrusting cultures that lack positive employee experiences, transparency, and collaboration. In fact, MIT’s Sloane School of Management previously found that a toxic corporate culture is 10 times more likely to contribute to attrition than compensation.

Whatever the motivation may be, many might feel that they still have more to offer and accomplish but just aren’t sure what their options are. Others may be focussed on optimising the best earning years left in their career.  In both cases, something must change, but it is unclear what. Do you stick it out and continue along the course you are on, or do you pick a new direction?

Taking your career into its next chapter is an opportunity to shape the next key period of your life and career the way you want them to look. Reaching this stage is not some sort of identity crisis or panic, but rather a chance to reap the rewards of the work you have already put in and to shift your focus towards the things that will bring you the most fulfilment as you continue your career journey. You’re far from done, but where do you begin? What are your options, and what shape might your career take in this new chapter?

Our Rialto Executive Career Coaches offer the following advice:

Planning your Executive Career Transition

As you contemplate your next act and begin plotting the reinvention of your career, you have the ability to shape it however you so choose. Whether or not purpose is the key motivator for your move, your ‘why’ and your purpose has likely evolved through the years and so have the things you may be looking for from your career. It is critical that you take time to determine what fulfilment will look like for you in this new chapter. Why are you continuing on your career path, making a change, and evolving rather than staying complacent or simply plateauing? What is it that is going to make this next chapter feel rewarding?

Planning for your career’s next chapter begins with being able to answer those questions. Determining what fulfilment looks like for you will help you to determine the best course of action and point you down the right avenues for achieving your goals.

To be successful in your career transition, you need to be able to articulate your goals into actions. If your values include a specific set of factors, then what actions could you take to live out your purpose and gain that fulfilment? Is it through an entirely new job, a lateral move to a different company, or can purpose be found separate from your core career through outside opportunities? If increased renumeration is your aim, what is the number you are looking for? You may find that your goals could take you down various pathways of action, depending on your motivation.

Navigating your Career Transition

How you navigate your career transition will vary depending on your goals, but it is possible to find fulfilment in various ways. The pathway options for executive transitions are limitless, but here are some of the most common ones we see in our work with our senior level clients:

• Remuneration:  There is nothing wrong with making a financially motivated career move, and for many people this ends up being the little push they need to step out of that comfort zone. Even if you seek out your same job just somewhere else, this simple change of scenery may be enough to give your career that refresh you are looking for. It will be a new environment, new team, and new challenges even if the nature of the job is not different. And you may find that your higher earnings help to improve your overall quality of life outside of work and bring you fulfilment there. Maybe this will come from less stress about certain financial strains, the opportunity to invest more in your hobbies, the opportunity to travel, and so on. So do not write off a money-motivated career move as not being an opportunity to reimagine the next step in your career!
• Reinvention: That said, when people think about career ‘second or third acts,’ they tend to envision some form of pivot. For some executives who reach the highest levels of the organisation, they feel they want to start over elsewhere, but this is not the most common course of action. However, know that it is an option for you if you are truly unhappy with your lot and want a drastic career change. We choose our careers young and start that climb to the top with different priorities than when we get there. Perhaps you pursued your current path out of financial need rather than passion, or you felt it was the career you should do rather than the one you wanted to do. It’s okay to explore a new or old ‘dream’ or to want more purpose behind what you do. A career change can be intimidating and choosing a new path can be daunting, but it is an option for all. More commonly, you will see executives choose to ‘reinvent’ themselves within the parameters of their existing career, and may choose one of the following paths instead.
• Choosing a Niche: It is common to think of one’s legacy after reaching a pinnacle or career turning point. What do you want to be known for? What impact do you want to leave behind? Many executives will choose to dedicate the later portions of their career to thought leadership or giving something back. If the first act was about the climb, the second and third will be about sharing the lessons learned along the way and the views from the top and/or making a bigger difference. You put in the work to get to where you are, and with very few places left to climb, it might be time to focus in on your passions instead. Perhaps there are certain elements of your job or your industry that you particularly enjoy or are deeply knowledgeable about. You may find fulfilment in owning those topics in a professional capacity and serving as a guru whose insights will help the next generation of the workforce or the organisation to evolve. Discussing these topics online could attract larger scale opportunities on the speaking circuit or within academia. So, while your job itself may not have changed, you may find your fulfilment from focusing more on the topics you are truly passionate about and from sharing that knowledge with others.
• Innovation: There are increasingly more opportunities to pivot towards a future-focused niche, even if the organisation as a whole is not pivoting with the trends in the market. By now, we are all aware of the fact that technology is reshaping and disrupting business life as we know it. Interest and investments in technologies such as generative AI are at an all-time high, and businesses and executives alike are racing to keep up with the rate of change. There is an obvious gap in skills, capabilities, and understanding when it comes to digital transformation, thus creating a major opportunity for senior executives wondering “What’s next?” This was the case for Rialto Executive Career Coach Katie King. After 30 years in marketing, PR, and communications including over a decade of running agencies, Katie reached that turning point of wondering what the rest of her career could look like. At the time, AI was still in its very early stages, but she saw the opportunity it presented and the impact it would have on industries and made a pivot towards becoming an expert in the adoption of AI in business functions. She now regularly consults businesses and delivers keynotes globally on the subject, has delivered several Rialto webinars on AI, and has published two successful books on the topic. Just as Katie pivoted by her own volition rather than in response to changes in her organisation, senior executives feeling frustrated by a lack of innovation in their organisation have an opportunity to adapt themselves and become drivers of the innovation they want to see. There is still a major opening for forward-thinking executives to become champions of change and technology within their organisation or industry. What better way is there to reinvent the future of your career than to prepare for the future of business itself?
• Continuous Learning: While every executive should at least have a basic understanding about the changes and disruptions technology will bring about, the path of innovation may not be everyone’s cup of tea. For you, your path might be focused on a concept that some experts have described as becoming ‘forever employable.’ These executives keep their finger on the pulse of change and continuously adapt, developing new skillsets or taking on new roles as needed. You might spend your next act as a chameleon of sorts, adapting to the environment around you as necessary to keep fitting into it. It’s about understanding how the world of work is changing and being open to changing along with it. For example, automation will be able to take over several of the most common day-to-day activities of senior leaders. Choose to spend your next act homing in on soft skills like creativity, strategy, leadership, and so on to fill the gaps that technology cannot satisfy. By adapting and developing your skillsets to match the needs of the marketplace, you will be able to maintain your place within it for as long as you’d like.
• Take a Risk: You may reach this turning point in your career and decide that you have had enough of the corporate world or following organisational structures and hierarchies, which is very often the case for those feeling burnt out or scorned by toxic corporate cultures. Those wanting to have an equity stake in a business, build share capital, or take an entrepreneurial business idea forward may decide to take the leap and start something of their own. Having spent your first act building capital, reputation, knowledge, or prestige may help you get your venture off the ground in this next act.
• Outside Ventures: Or, you may find that you can reinvigorate your career via opportunities outside of your role, organisation, or industry. Non-Executive Director (NED) roles are a great way to take on added responsibilities or make an impact for an organisation other than your own. You may choose to get involved in the board or leadership for a charity, your child’s school, an event, or an initiative. You may also find that the work you put in to establish yourself in the earlier portion of your career has provided you with the freedom, flexibility, or financial abundance to be able to dedicate time or resources to causes you care deeply about. You may also find that you are able to command more time for yourself to pursue outside interests and hobbies.

At the end of the day, the next chapter of your career can be very different from what you imagined or planned for at the start of your career journey. You are in control of what you do next, so why not shape your career to work for you, rather than leaving it to an organisation to show you what next? Feedback from Rialto clients is that they’re happier and more fulfilled for it.

Our strategic executive career transition programmes help you to map out market relevant organisational challenges, peer competition, market trends, and changing consumer mindsets in a way that will enable you to position yourself optimally as in-demand talent of the future. Over the last decade, Rialto Executive Career Coaches have successfully assisted over 6,500 senior executives to navigate to the next act in their career. Get in touch with us for insights on your career change.

The marketing function has undergone a major transformation over the last decade, playing an important role in the increasingly competitive business landscape. Challenging economic conditions have made it vital to attract new customers and retain existing loyalty, while the digital world has reshaped customers’ habits and increased expectations. It falls on the Chief Marketing Officer (CMO) to facilitate growth and sales, determines the brand’s direction and marketing strategy, ensuring their team can develop and execute successful future focussed marketing strategies.

This future will be shaped by leaders who are empowered by technology, consumers who adjust their habits with the times, and businesses who embrace digitisation quickly to avoid being left behind. Much of today’s customer journey takes place across digital touch points and will become increasingly virtualised over time. The CMO must prepare their team for this shift, generate support from related functions such as sales, and marry the best of the old ways with rapidly advancing market and business practices.

Here are some of the top skills required to be successful in the CMO role for the foreseeable future, challenges faced, and factors to keep in mind if a CMO role is your next career objective.

CMO Snapshot

At the time of publication, a LinkedIn search for profiles bearing the title of ‘Chief Marketing Officer’ yields 747,000 results globally, and 30,000 in the UK alone. A search for the same title in the Jobs section of the site results in just shy of 800 vacancies in the UK. Just as with many other C-suite roles, there is no blueprint for what a CMO looks like. However, demographic research helps provide a glimpse of where things currently stand.

Analysis of CMOs from FTSE 100 companies and the Inc. 5000 list found that a typical UK CMO is male, British-born, and 44 years old. Separate research from Korn Ferry finds that the average CMO is older at 54 years old, but still usually the youngest in the C-suite. On average, marketing chiefs in the FTSE 100 will have worked within their companies for approximately 8-9 years and had experience working for at least three other companies beforehand, spending around 5-6 years at each job prior to ascending to the CMO seat.

However, after ascending to the top of their organisation, the CMO is the least likely of their C-suite peers to stick around. This role has the shortest average tenure of any C-suite function at 3.5 years. This is notably higher turnover than seen amongst the average tenures of CEOs (8 years), CFOs (5.1 years), and CHROs (5 years).

In recent years, there has been a rise in businesses introducing what is called a ‘Fractional CMO’ as an alternative to having full-time marketing leadership in the C-Suite. These highly skilled experts are brought in from outside of the organisation to help with customer acquisition, developing and executing strategy, mentoring the marketing team, or delivering a specific campaign. This type of arrangement can benefit both the business and the individual executive. On the organisational side, the business gets to introduce much-needed marketing expertise and fresh, outside perspectives without the commitment of a full-time sitting CMO. For seasoned marketing executives, it offers the opportunity to enrich their career, seek out new challenges, or introduce more flexibility into their working life.

For those taking on the CMO role full time, according to Glassdoor, the national average salary in the UK is £106,552. The average additional compensation for the role is £20,901. The top-end salary for this role is approximately £201,000. In London, CMOs will earn slightly higher with an average salary of £112,125 and an average bonus of £16,000 per year. That said, compensation for the role will vary by experience, geography, business size, and other individual factors.

Top CMO Skills

Marketing is the primary communications function of the business, but there is more to being a successful CMO than simply being a skilled and effective communicator. Given the evolving needs of the marketplace and ever-changing consumer habits, our experts have identified the following top skills for marketing leaders to focus their attention on.

• Customer Centricity: Serving your customers, whether that be through products or services, is the reason your company is in business. If you are not keeping your customers at the heart of every discussion you have, every initiative you introduce, and every decision you make, then you can expect to fail.
• Keen Ability to Demonstrate Need: Behind the CEO and COO, the CMO is one of the most publicly facing roles in the C-suite. The CMO needs to be able to paint a picture for audiences that clearly communicates how the company’s products or services meet a need that specific customer segments may have. But at the same time, the CMO may find themselves having to sell their vision to the rest of their peers on the C-Suite, their own team, and others across different departments of the organisation. If your internal team does not share in the vision or understand how the wider strategy supports the customer journey, then you risk mixed or ineffective messaging.

Emotional Intelligence and the Human Touch: A global survey of 935 senior leaders and direct reports and over 1,100 members of the workforce suggests that human emotions are a key determining factor in the success or failure of a business transformation.

A successful CMO is one who truly understands and can put themselves in the shoes of their customer, and who allows that perspective to guide their strategy. Instead of imploring your customers to flock to you, you need to be able to meet them where they are and offer a solution to their pain points. This can at times be difficult, as CMOs will face pressure from the organisation to deliver results at all costs. But the ability to be realistic about who your customers are, what they care about, and what they are going through will make you better able to relate to and effectively communicate with them. Having this understanding at the top of the marketing function helps to shape the activity and the mindsets of the rest of the team. This is now more valuable than ever with digital taking over so much of the customer experience. Being able to provide a human touch to all marketing activities helps to fill a crucial gap that technology cannot and can add rationality and reasoning to all communications decisions.

• Empathy: If we are being truly honest, then it is fair to say that we are living through a challenging period in both our professional and personal lives. We have made it to the other side of a multi-year global pandemic, but many of us have lost things and people along the way. The aftermath is still echoing through our global economies alongside new challenges, disruptive forces, and geopolitical tensions. Business leaders, their people, and their customers are having to navigate all of this. In the meantime, marketers are having to adapt to the resulting changes in their customers’ spending habits, priorities, and needs.
• Future-Focused Leadership: After ChatGPT burst onto the scene with vigour, there was much discussion surrounding what this would mean for entry- and mid-level marketers. If a bot can create content, what do we need people for? This mindset does not depict the reality of the situation, which is that most jobs will be reshaped rather than replaced, but the thought is likely to have burrowed itself into the minds of many in the marketing department. The CMO should be able to help clearly define the respective roles of both technology and human talent within the marketing department and ease their people through this transition. Do not downplay their concerns, but instead communicate openly about what change lies ahead and what it means. Bring your people on the journey with you but understand that they will likely have their own reservations.

Top Market Challenges Impacting CMOs

The skills above will be critically important as CMOs attempt to navigate the challenges of the current business landscape. Some of the top factors that these executives should be aware of are:

• Rapid Digitisation: The future will most likely include new technologies such as generative AI, which has been quickly disrupting the marketing space and altering the way companies communicate with and understand their audiences. It has also provided a competitive edge to businesses of all sizes and industries, allowing those brave and bold enough to embrace change a leg up on the laggards. As International Hotel Group (IHG) CIO Eric Pearson was once quoted as saying: “It’s no longer the big beating the small, but the fast beating the slow.”

Marketing will likely be a major area of focus for many businesses’ AI adoption efforts. The CMO will have the responsibility of pinpointing which areas technology can improve and making those recommendations to the rest of the C-suite. CMOs should expect to work alongside other business functions to help create a unified omnichannel customer experience across multiple marketing, sales, and service platforms. New generative AI solutions like ChatGPT, Bard, and DALL E have already raised questions about what the role of the human marketer might be. It will fall on the CMO to decide where and how their people use these types of tools day-to-day and guiding the team through that change.

• Breaking Down Communication Silos: Of course, for digitisation and the overall strategy to be successful, there needs to be collaboration between marketing and the other departments of the business. This includes sales, customer service, procurement, operations, and research & development. According to a reportfrom CMO Council and KPMG, 70% of marketers don’t feel very confident in their current sales and marketing model to sell effectively in the digitalised customer journey, and 60% of respondents said marketing and sales don’t co-own customer strategy and data. While these two departments may not function the same, they share the same goals and objectives and need to work together harmoniously to create a seamless customer experience. It will fall on the CMO to encourage collaboration to achieve shared business objectives, defining KPIs for both teams, and creating total alignment on customer audiences and personas. To achieve this, CMOs will have to be very clear on the C-suite’s target growth objectives, whether that be acquisition, retention, revenue growth and so on.
• Shifting Towards Retention and Experience: It is likely that revenue growth will be a top priority for businesses after a few economically challenging years. One of the avenues that CMOs may explore to achieve that goal is to focus on loyalty and retention. Existing customers are much less costly to retain than new customers are to attract. In an increasingly competitive landscape, CMOs will be tasked with holding on to their valuable customers for as long as they can.

Oftentimes, the deciding factor for loyalty is the experience that businesses can offer their customers. Marketing is a very CX-focused business function to begin with, but digitisation has upped the stakes and the expectations. Customers can easily draw comparison between you and your competitors on price, quality, and so on, but these do not always drive decision making. According to Salesforce, an astounding 97% of marketers witnessed a rise in business outcomes as a result of offering their customers personalisation. CMOs need to keep experience at the forefront of their strategy and

• Conscious-Minded Consumers: To successfully attract and retain customers, you need to meet them where they are and cater to their interests and priorities. Over the past several years, consumers have increasingly begun to value and prioritise more cause-driven businesses, products, and initiatives. This includes things like sustainability, diversity and inclusion, socioeconomic mobility, and so on. Today’s consumers, especially in younger groups such as millennials and Gen Z, have increasingly begun to ‘vote with their wallet’ and become choosier about the products they use and the companies they choose to support. This adds an extra layer of depth to customer personas that CMOs simply cannot ignore. Marketing chiefs will need to gain insight into what it is that their customers value most and how those values align with their organisation. Integrating these values into the comms strategy will be important for raising awareness in the marketplace.

Our Advice for CMOs

Given these challenges, our expert Rialto Executive Career Coaches recommend that current and aspiring Chief Marketing Officers focus their attention in these key areas:

• Don’t Fear Digital: Over the past century, marketers have adapted from print to radio, radio to television, television to web, and web to social media. This is simply the next evolutionary stage in a long journey of growth and innovation. Rather than letting that intimidate you, let it excite you. The most successful CMOs are those who can look beyond the status quo and view innovation as an opportunity to experiment and push the boundaries.
• Listen More Than You Speak: Marketing, at times, can feel like shouting into the void and hoping that it echoes into the ears of the right people. It can feel very one sided, but every expert knows that the key to good marketing is two-way communication. At the C-Suite level, it is unlikely that you will have much—if any—regular interaction with your everyday customers. That is why it is important to foster a strong chain of communication from the top of the marketing function down to its lowest level where most of the direct interaction with customers happens. These team members will be the most in tune with what your customers need, want, love, hate, and are most motivated by. These members of your team may not directly report to you, but they hold valuable insights that can help inform the strategies that govern the entire marketing function. Regularly seek feedback, and truly listen when it is given. Understand that your idea of your customer and the marketplace may not always be in line with the reality, and be willing to adapt as needed.
• Become increasingly Data Driven: In addition to communicating with your people, you can also consult your data. Businesses collect more data than they know what to do with, most of which can directly benefit the marketing function. By becoming more data-minded, the CMO can derive valuable insights into their customers, their team, their strategy, and the effectiveness of the company’s marketing efforts. Relying on gut instinct is not always the best and smartest move. Making a habit of consulting your data helps to ensure you always have a realistic view of your audiences and your efforts.

If you are a current Chief Marketing Officer looking for your next executive role, or an executive looking to transition into a CMO role, we can help. The Rialto Consultancy offers a range of career strategy services including Executive Outplacement, Executive Career Coaching, and Personal Branding. Get in touch with our team to discuss your options to make a game changing transformational career move.

In the words of our Director, Richard Chiumento, “You probably will not lose your job to AI, but you will lose it to a human who is using AI effectively.” An organisation is extremely unlikely to replace its leadership team with artificial intelligence (AI), but rather must enable its C-Suite to form a strategic relationship with technology to drive impact. Doing so will require a baseline understanding of how AI can benefit the business, and how to derive maximum value from it.

While many existing roles will be replaced by technology over time, businesses are unlikely to eliminate their entire workforce in favour of technology, despite the bleak predictions we often see making headlines. Rather, what lies ahead is a massive reshaping of the working world and ‘modern’ workplace as we have traditionally known it through the optimisation of everything we do, every process, and every production. The C-Suite will hold the responsibility of guiding the organisation through this transformation, which will require effective management and fostering a closer relationship with technology by all.

In this article, we provide key factors for organisations and senior leaders to consider to effectively leverage the current AI wave.

Differentiating Between Tactical and Strategic Uses of AI

Business use of AI can be split into two categories: tactical and strategic. What this looks like in practice will vary by business, but here are some general use cases to be aware of based on the solutions available in the marketplace:

• Tactical: Drafting text copy and imagery for marketing materials, sending outreach messages, communicating with prospects, automating parts of the manufacturing process, taking notes across sales interactions, answering customer queries through chatbots, screening job candidates, delivering tailored training, generating reports, etc.

• Strategic: Gauging customer sentiment through social listening, analysing historic data to identify opportunities, assessing performance, reducing production costs, streamlining operations, monitoring employee performance and engagement, lead prediction and scoring, competitor research, etc.

Understanding the Tactical Side of AI

The C-suite will likely have very little to do with the tactical uses of AI as part of their everyday role but should still be concerned with these practices. Team leaders should decide which systems to adopt, which vendors to work with, and where to invest. For this to be successful, each member of the C-suite will need to work collaboratively with their teams to identify where opportunities and efficiencies sit.

It is therefore critical for the leadership team to understand how specific areas of the business can benefit from the adoption of technology and how that might feed into the bigger picture. For example, the marketing, customer service, and sales functions are the most outward-facing functions of the business and stand to benefit greatly from the introduction of AI systems. It is likely that these functions will use generative AI to automate their communications with customers, create more compelling materials, become more targeted, and deliver the right offer in the right place at the right time. The CMO and CRO will need to work with these teams to find out which tasks could benefit most from AI’s helping hand and crafting a case for investment.

On the Operations and Supply Chain side, ongoing disruption has made an already challenging role even more difficult. The expectations placed on the COO will be to improve decision making, keep things running smoothly, and ensure cost efficiencies. They will need to think about how AI can facilitate innovation and identify how investing in new tools might improve long-term revenue and contribute to overall productivity and efficiency.

The urgent business need for digital transformation has fundamentally changed the CIO role from IT operator to business strategist. The CTO and CIO will be concerned with the technicalities of AI adoption and will most likely lead any conversations about vendors and tools. The ability to communicate the value of complex technology to the business is critical, as is the skill to drive and manage long-term change. Tactically, they will oversee the actual implementation of AI systems and need to ensure that the business possesses the necessary infrastructure, hardware, and software.

The CFO will most obviously be concerned about the cost of any AI investment and the returns it will generate. In addition, adopting the right AI will play a huge role in supporting the expectations of shareholders, regulators, and audit committees specifically in providing information in the areas of financial and nonfinancial reporting, transparency, and governance. The CFO will need to work closely with the other leaders to provide structures for governance of AI models to help ensure end-to-end AI governance. This will span from defining the AI strategy through training, testing, deploying and monitoring AI and the data used to train it.

Meanwhile, the CEO will have to keep a finger on the pulse of all this activity. They will be assimilating the massive amounts of data from AI initiatives taken forward by their peers to form answers to complex strategic questions at a massively accelerated rate. The CEO will also likely be the public face of the business’s transformation and will need to communicate with key stakeholder audiences both internally and externally.

In summary, despite not having a hands-on role in the tactical use of AI day-to-day, the C-Suite will need to stop going it alone and start thinking with a machine, using increasingly sophisticated analytic tools to help them rally the organisation. Selecting the right AI solutions, deciding what processes are automated, where money is spent, and how the business can benefit through business model transformation will be critical. This will require a need to ask questions that weren’t previously economical to answer as well as questions they didn’t even know to ask.

Leveraging the Strategic Side of AI

Most businesses possess more data than they know what to do with and in today’s increasingly digital age, even more is accumulated each day. This data is a goldmine of untapped potential that can offer a genuine snapshot of the business, its customers, stakeholders, and performance. However, to try to manually assess this data is a fool’s errand. It would take far too long and by the time any real progress is achieved, so much more new information will have been generated that the old data is obsolete.

Making sense of a business’s data in a tangible and useful way is the most valuable strategic benefit AI offers. In such a competitive landscape where customer habits change regularly and disruption is always on the horizon, having real-time insight into the business can help in staying ahead of the curve and gaining a competitive edge.

Measurement of KPIs is often focused on hard figures such as revenue, number of sales, and other tangible metrics. But every C-Suite executive knows that cost and value is often not that simple to nail down. There are often soft KPIs that are harder to measure but impact the business nonetheless. This includes reputational gains, employee or customer satisfaction, perceived CX, and loyalty. Because these indicators are not tied to an organisations figure, they are often harder to quantify.

AI can help with this, too. Again, the C-Suite will not need to have much direct interaction with tactical AI platforms on a regular basis, but these solutions and their activity can generate insights that can make the C-Suite more effective at what they do. For example, your marketing team’s social listening tool can provide insight into who your customers are, what matters to them, and how they feel about your business. Your sales team’s CRM platform will offer plenty of intelligence into what it takes to attract new prospects and what it takes to retain them. All of this information can be fed back to the C-Suite to help inform their wider strategy and measure success in a much more nuanced way.

The C-Suite will need to redefine the KPIs of the business for the AI age. This is where that grasp on the tactical side of AI comes into play. By understanding how each function of the business uses technology, it becomes possible to determine what can and should be measured. For example, if you know your sales team is using AI to manage relationships with existing customers, you can ask them to measure retention and loyalty. AI tools offer advanced reporting capabilities which help the C-Suite gain a deeper knowledge of the business as a whole. With this information in their arsenal, the leadership team can be much more targeted in their strategic objectives, agile in a crisis, and smarter with their budgeting.

Developing a future focussed workforce

But of course, with any significant change comes resistance, hesitation, and discomfort. It is likely that integrating AI into normal business practices will be met with all of these. Businesses are likely to encounter negative mindsets from their teams and this can include those in the C-Suite. Here are some common negative mindsets our team have come across and advice on how to overcome them

• Replacement: With so much hysteria surrounding AI and several bleak predictions pertaining to massive job losses, it is understandable that your people will be concerned about job security. How the leadership team communicates with the rest of the organisation will be critical here. Instead of shying away from these fears, address them head on. Acknowledge that this is a big change for everyone but provide reassurance that your people will be active participants on this new journey. Set expectations, and assign actions and owners. That way, employees will be reassured of their value and feel more secure in their place with the company. If there are redundancies to be made, be honest about that, too. However, do not leave those you let go of to fend for themselves. Invest in Executive Outplacement services such as those offered by The Rialto Consultancy to support these employees through the transition and help them to land on their feet.
• Obsolescence: Witnessing how impressive and effective AI can be at tasks people have been contending with for years may stir up feelings of intimidation. Individuals may begin to question both their value and their abilities. The truth of the matter is that AI is an assistant, not a boss. When AI takes over those more routinised tasks, it will create more time for individuals to focus on value-add activities that technology cannot yet replicate. This includes creative thinking, strategy, and providing a human touch to the customer journey. The leadership team will need to reshape the roles of their team to assign new purpose behind them. While experiencing changes in one’s role may be uncomfortable at first, it can also reinvigorate individuals and breathe new life into their careers and levels of motivation. The C-Suite will need to consider how to best reshape responsibilities in their organisation to provide adequate support for AI while deriving the most impact from their human workforce.
• Complacency: On the other side of the coin, after witnessing how effective AI can be, individuals may begin to incorrectly assume they can hand off their entire workload to technology. While generative AI is impressive in its current state and growing smarter rapidly, we have not yet reached a point wherein technology can replicate certain human capabilities. When reshaping your people’s roles, it is important to emphasise that their new responsibility is to fill the gaps that technology cannot currently replicate. AI should always be presented as a partner rather than a substitute. By setting expectations early and clearly defining the roles of both technology and humans, the leadership team will be sending a clear message that there is still very much a job to be done by their employees.
• Inadequacy: However, some of your people may be more tech savvy than others and will pick up new tools quickly. Those outside of this camp may struggle and feel ill-equipped to cope with new technology, especially if they have become accustomed to doing things a certain way. You will need all your people on the same page and performing at the right level and may need to invest time and money to get there. It is important to not let these employees struggle in silence. You therefore need to develop a culture of open communication wherein everyone feels encouraged to speak and feels reassured that they are heard. Conducting check-ins with both managers and their direct reports can help the leadership team—especially the HRD or Chief People Officer (CPO)—to gauge where issues lie and where intervention is needed. It will also be crucial to provide necessary training for new tools, whether that be conducted in-house or externally.

Securing Necessary Skillsets

The C-Suite must be strategic about how they develop the necessary skills for successfully deploying AI and using it in practice. A lot of this will fall on the HRD and CPO, but each member of the C-Suite should be just as concerned and involved. Again, training will be necessary as AI skills will not just manifest on their own. The leadership team will need to decide the best approach for themselves, their people and budgets. In some cases, it may make sense to conduct in-house training led in collaboration with the Technology function and HR. It may also be of value to bring in outside experts such as vendors or consultants. You may need to conduct not only technical training, but also offer coaching to help create new mindsets conducive to supporting cultures of change. In other cases, it may make more sense to fund and encourage individuals  to pursue their own upskilling and continuous learning development outside of the organisation. While this lifts the burden of having to organise training in-house, it offers less control. You may not be able to ensure that all of your people are developing the essential skills and covering the necessary bases. The C-Suite will need to seriously consider which option best suits their needs and shape their upskilling programmes accordingly.

You may also consider introducing necessary skills through recruitment. This is a strong option for securing more specialised skillsets that might be costly or time consuming to cultivate with existing team members. Depending on your needs, you may want to secure a full-time employee for this, or may find that a temporary contractor will suffice. However, given the ongoing skills shortage and fierce competition for qualified candidates, businesses should be prepared to face difficulties in securing the talent they need. The leadership team will need to consider their value proposition for new hires. Gaining an understanding of what today’s professionals expect from their employers can help to both attract and retain valuable talent. The C-Suite may need to reshape their hybrid work policies, employee benefits packages, and overall corporate culture.

While the AI landscape is fast-developing and ever-changing, adopting it successfully does not need to be difficult. If the C-Suite is willing to invest time and effort into their own learning whilst building the right physical and emotional infrastructures, the organisation is more likely to reap technology’s business value with minimal disruption.

To get started, explore our upcoming AI-focused webinars.

If you are looking to build cultures of change within your organisation or further your own Leadership Development, we can help. Get in touch with us to discuss our Business Transformation services.

With the new financial year about to begin, businesses will be confirming their budgets and determining where to spend and where to save. As we predicted at the start of the calendar year, talent is a top priority for businesses as they aim to ensure they have the right skills in the right roles and the right leaders at the helm. However, ongoing disruption in the market will continue to make this a challenging feat.

CEO turnover is at its highest levels in 20 years, with an average tenure of around 5 years. Coupled with the mass exodus of over 50s from the workforce, businesses are having to fill gaps more frequently and reassess what qualities they need at the senior level. Succession planning is a smart move for preventing productivity losses, negative impacts on the bottom line, and a never-ending cycle of turnover. Yet, only 35% of organisations have a formalised succession planning process for critical roles and the majority of leaders will fail shortly after ascending to a new position.

If you want to be seen as a successor or are appointed as the successor to a key role, what must you consider and how can you succeed? From a business perspective, what should you factor in when considering which individuals to appoint to ensure a smooth transition? Our Rialto Executive Career Coaches have compiled their top areas for consideration to help deliver an effective succession plan.

Effective Succession Planning: Business Considerations

Succession planning looks at the business through a long-term lens with the understanding that certain senior executives in business-critical positions may leave or retire at any point. You may know when that will be, or you may not. However, recognising the potential of individual talent who might take on the challenges of these roles, investing in their development in advance, and having a plan for the role they subsequently leave behind can ensure a smoother transition of power and minimise business disruption.

Appointing a successor from within the organisation holds several advantages including demonstrating to your staff that the business values its employees. There is also a smaller learning curve and shorter onboarding time when a ‘candidate’ is already familiar with the business, and therefore these moves can be made much quicker without having to advertise, extensively interview, and screen for the position. In succession planning, you will likely already have an eye on specific candidates who will have already proven themselves, making it much easier to act with agility when the organisation needs to pivot. An internal candidate will also already have relationships with the team and the business’s partners, making it easier to generate support and buy-in.

It is therefore understandable why this is a common practice at the senior level. Many CEOs will have been appointed to the top chair from the CFO/FD or COO role. Other C-Suite executives may have previously held VP, Director, or other senior-level titles in their department or a specific geography the business operates in. Others will have worked their way to the top after climbing the level from the junior level. There is no one clear path to any specific senior role, and a business would limit itself by only considering specific positions as ‘feeders’ for other higher-level roles. What is more valuable for ensuring success is that whoever you appoint will have the proper support from the business throughout the transition.

For those looking to grow and identify a succession pipeline, we would advise you to not only have a view of the long-term vision of the organisation but also an understanding of your wider market and competitors. Openness to diversity and links to any wider talent management practices in the organisation will also provide an advantage. Our experts advise you to consider the following:

• What Worked Previously May Not Work Now: It is an easy trap to fall into when succession planning to appoint the most similar person to the executive who previously held the role. While keeping the status quo may be comfortable for the team during a transition of power, it may not be the most beneficial for the business. Succeeding a leader is an opportunity to bring in fresh perspectives, ways of working, or leadership styles. When considering who the right internal candidate for a leadership role might be, do not overlook those who do not resemble others who held the position historically. Instead, assess the current and future needs of the business, the challenges it faces, and priorities moving forward before assessing who may be well placed to navigate these factors.
• Expect Push Back: As any HRD can attest, it is impossible to please every employee all the time and every decision will have its naysayers. When you promote an internal candidate to a key role, there will always be others who felt they deserved it more and who are vocal about that opinion. Others will be apprehensive about change or may doubt the appointed executive’s suitability, and these individuals may resist or challenge the authority of the new leader as a result. It would be unwise to expect that every transition will be smooth, and everyone will be excited and onboard. By anticipating these biases within the organisational politics, you will be much better placed for overcoming them. Ensure you are clearly and effectively communicating why a specific individual was chosen for the role, what characteristics they possess, and how this appointment serves the bigger picture for the business. Shut down any negative talk with clear points on why the decision was made and stand firm in your choice.
• Communicate Carefully: Of course, how you communicate the succession of a senior role matters to more than just the naysayers. You need to consider how you position this appointment both internally and externally. How you communicate your points will change by audience. Internally, you will need to consider framing the announcement in a way that generates buy in and trust within the team and makes resistance of authority less likely. You will also need to consider that you are not just speaking directly to that new leader’s team, department, or direct reports. When communicating internally, consider how your message will be perceived by the rest of the leadership team and those in other teams or departments that will have to interact with or collaborate with this new leader. What would they want to know? What would get them excited to have this person in this role even though it has no direct impact on their own role? Externally, your mission is less about generating buy in than it is about inspiring confidence that the organisation is being led in the right direction. How you communicate this and what you might choose to focus on will vary. Your shareholders or other various stakeholders will be primarily focused on the safety of their investments or partnerships, while your customers will want to know what this means for your products or services. Ensure you are framing all messages in third party media, social media, the company website, emails, and beyond to hit the points your external audiences will be most concerned about.
• Factor in Skills: Succession planning is about so much more than filling open seats or promoting your talent. It’s about ensuring you have the right skills in the right positions to pilot the business into the future. When succession planning, be sure to factor in what capabilities you will need on hand. Is there someone you can appoint who already has those skills? Should you consider ‘training up’ an otherwise ideal candidate to make sure they have a well-rounded skillset when they ascend to the role? These are all important considerations for ensuring agility and viability in the future of work.

Succession Planning- Preparing for your next step up

While companies look to build their talent pipeline of candidates who could step into the shoes of key roles, individual senior executives need to consider what this might mean for their own career trajectory and adequately prepare. In fact, this preparation can make or break one’s success in their new position. Research estimates that 50% to 70% of executives fail within 18 months of taking on a role, with about 3% of those executives “failing spectacularly” while nearly 50% “quietly struggle.”

Preparing for the next role you’d like to have while still in your current position can help you succeed once you ascend. In an ideal scenario, you would be notified well in advance that you are next in line to take over, train under the sitting executive, and have all the necessary support you need to move into the role. In the current business climate of ongoing disruption, the ideal scenario may not be the reality. You may not have the necessary onboarding you desire, and therefore need to take the reins of your career into your own hands.

Our Rialto Executive Career Coaches advise senior executives preparing to ascend to the next level to consider the following:

• Know Yourself: Many of the executives who fail shortly after taking on a role do so because they are not adequately prepared for leadership. We can at times become so busy that we neglect to think about who we are, what type of leader we want to be, what legacy we want to leave. This can lead to misalignment in a role, imposter syndrome, and mistrust from key stakeholders among other issues. Who are you professionally? What do you stand for? What will you do, and what will you not do? What approach do you prefer to take? What do you want out of your career, and what is the best way of achieving that? Knowing who you are as a leader and carrying yourself appropriately will help position you as a potential candidate for succession and help others visualise what you would bring to the role.
• Know Your Stakeholders: When considering how you want others to perceive you, you must also consider who it is you need to influence. Who are the key stakeholders both above you and below you that you need to gain the support of? Who are the key decision makers for all succession-related activity? What is your relationship to the individual you aspire to replace someday? Forging strong relationships now can prove beneficial later as you will ascend to the new role with an existing network of support and trust among your peers. Knowing how these various stakeholder groups are influenced will enable you to build that support by meeting people where they are. Learn all you can from these individuals and bring it into your new role to maximise the impact you are able to deliver.
• Comparison Kills Confidence: Just as HRDs and the business need to avoid appointing carbon copies of past leaders, you need to be your own person in your new role. It can at times be easy to compare yourself to the executive before you or to your peers who might have also been considered for the role. Sometimes, it may not even be your internal voice making the comparison. If you are replacing someone who was much beloved, others may be very vocal about how you measure up. If you are replacing someone others were not as fond of, the bar for comparison may be set so low that it becomes easy to get away with giving less. At the end of the day, there was a reason why you were the person chosen for the job and you need to trust in that decision regardless of what your thoughts or your peers have to say about it. The only person you should be benchmarking against is yourself. Are you delivering on your promises? Are you living out your values? Are you making as big of an impact as you could be? No two leaders are the same. Focus on carving your own path and creating your own legacy instead of stepping into the shoes of your predecessor.
• Be Prepared to Navigate Organisational Politics: The challenges of organisational politics will not just impact HRDs or the other decision makers involved with succession choices. Navigating hurt feelings, dissent, and doubt is an unspoken responsibility of taking on a senior role. There will likely be someone who thinks they could do the job better than you, and they may choose to be vocal about that belief. You may also have others who lack respect for your new authority, let your existing relationship impact what they believe they can get away with, or doubt your ability to deliver on objectives. These may seem like such small incidents, but they can make it difficult to adjust to the new role or cause unnecessary distraction. Do your best to keep your head above the noise and focus on the work at hand. Proving yourself in the role is the best way to shut down any naysayers and demonstrate that you were the right person for the job.
• It’s More Than a Promotion: Succession is not simply a promotion and will require a fair amount of career development activity on your part. Most succession planning is focussed at a senior level where executives will be succeeding into C-suite or Board-level positions, which come with other various reputational and strategic considerations. Appointing new members of top leadership enables the organisation to pilot itself into the future with the right people at the helm. What might that future look like, and what role do you intend to play in it? Do you have the right skills? It may be that taking over a role through succession requires reskilling or upskilling on your part to satisfy the organisation’s needs. Are you prepared for the internal and external pressures of the role? Your new role may require you to be more visible in your industry or the wider market. Is your personal brand reflective of who you are professionally and how you would like to be perceived? Understanding that this is more than just taking the next step in your career and preparing adequately will help position you as a stronger candidate for a desirable role and help you succeed once you get there.

If you are a senior executive seeking to grow your career, reach the next level and make a game changing career move, our Executive Career Coaches can help. Get in touch with our team to discuss our bespoke executive transition and career coaching services.

On average, an adult makes approximately 35,000 conscious decisions every day. Some of these choices are as simple as ‘tea or coffee,’ while others have much higher stakes. For business leaders, that number is likely much higher and many of those decisions hold much greater weight. Day-to-day, senior executives are tasked with making choices that impact their business, their people, their customers and – in certain cases – wider society.

Each individual leader will have their own approach to decision making, with some preferring to seek the advice of trusted peers while others rely on their own intuition. In fact, research has found that more than 40% of CEOs make decisions based on gut feelings. But in our increasingly digital age, businesses and their leadership have a powerful weapon in their arsenal that hold incredible value for making smarter, more effective decisions.

Understanding Data-Driven Decision Making

‘Data’ is not unique to the digital age. Before the somewhat recent wave of digitisation and the subsequent migrations to cloud storage, businesses kept physical records locked in filing cabinets or stored in boxes. These methods were not necessarily the most convenient or secure but served their purpose of telling the story of the business via facts and figures.

Data looks rather different in the digital age. With our shift towards smart devices, social media, and e-commerce, businesses today have access to more data than they realise or utilise. The volume of online activity makes it difficult to pinpoint exact figures, but estimates suggest that 2.5 quintillion bytes of data are created each day. Every interaction, every web search, every sale, and every activity between the organisations and its audiences creates a data trail that helps the business to gain a better grip on its standing in the marketplace and among its customers and competition.

The process of using this information to guide the business strategy and validate courses of action is commonly known as Data-Driven Decision Making (DDDM). Organisations may do this by analysing macro trends and research from credible third parties, conducting their own surveys and focus groups, or running tests to generate original insights on specific products or business challenges. These and other DDDM practices have been used for centuries. However, an innately modern phenomenon is occurring wherein an increasing number of companies have begun using advanced technologies such as artificial intelligence (AI) to analyse the wealth of digital data produced by the everyday digital activities of the business.

Combined, these methods provide deeper insights into the activities of the business, its people, and the markets in which it operates.

Why Use DDDM?

According to a PwC survey of more than 1,000 senior executives, highly data-driven organisations are three times more likely to report significant improvements in decision-making. It is easy to understand why.

In the wake of the pandemic and its aftereffects, it has become more important than ever for businesses to develop the right strategy and prioritise actions that drive impact. The challenges in the marketplace have made it imperative for leaders to make wise choices regarding their products, customer experiences, operations, personnel, suppliers, and more. However, the stresses of navigating the tumult amid pressures to deliver business impact can often cloud judgement and create space for irrationality.

Becoming data-driven can help to keep the business on track by creating a stable model for decision-making that can withstand both troubling times and ideal operating conditions. Much of its value can be attributed to the fact that data is inherently objective. At some point or other, all of us will have heard the phrase, “Numbers don’t lie.” Data offers a similar infallibility. While it is possible for biases to creep into data collection methods and taint the outcomes, overall, data lacks the subjectivity and ‘blind spot’ thinking that intuition-based and other decision-making methods possess. When collected properly, data paints a picture of the way things are rather than presenting individuals or the business through the lens of how you perceive or wish them to be. It may not always be what we want to hear, but data will tell us everything we need to know to grow and evolve.

Because of its ability to benchmark the current position of the business, data makes it possible to better understand the potential impacts of any subsequent decisions and track progress along the way. Data can lend credibility to gut instinct or help steer leaders away from paths that may not deliver the desired impact. This is crucial in times of turmoil when every decision carries extra pressure, and resources may be increasingly valuable. Data analytics and insight generation can often highlight issues that may require immediate attention, areas for improvement, develop risk metrics or potential cost savings. On their own, these insights may seem small, but can help inform a wider strategy that pilots the business towards a more favourable position.

Since data is both logical and objective, it is much easier for business leaders to become more confident in their decision making over time. This confidence will be key for generating buy-in for any strategic initiatives and earning trust for the leadership team. Staff, customers, and other stakeholders want the business to be led by leaders who have proven their competence and their ability to make good judgements. Prioritising data in decision making increases the likelihood of achieving the best possible outcomes much more often, thus increasing the credibility of the leadership team in the eyes of their audiences, as well as the leaders’ own sense of conviction.

Top DDDM Challenges

This is not always as easy as it may seem. In the most recent NewVantage Partners annual survey, which tracks the progress of corporate data initiatives, just 26.5% of organisations reported having become data driven. The biggest challenge seems to be a people issue. 91.9% of executives in the survey cited cultural obstacles as the greatest barrier to becoming data driven. Crafting a successful data culture requires shaping collective beliefs and behaviours to unite all levels and areas of the business over a shared mission to lead with insight.

As with any major organisational change, there needs to be effort invested into communicating objectives, creating alignment, and ensuring the right values and priorities are embedded into the organisation’s practices. Leaders may experience pushback or resistance and will have to work through these changes collaboratively with their people. Data is a fluid asset that flows throughout the business and transcends organisational boundaries. Therefore, it can at times become difficult to assign clear ownership to it, which increases the complexity of managing the business’s valuable information. Communication is critical for assigning responsibility and creating the necessary alignment across teams.

The nature and sheer volume of the data itself presents obstacles as well. The majority of this information is unorganised with experts predicting that by 2025, 80% of global data will be unstructured. This form of data is more difficult to analyse, quantify, and search through. Common examples include email communications, photos and videos, social media posts, websites, and open-ended survey questions. When you consider how many of these items are generated each day, the burden of data analysis becomes much heavier. That is why many businesses looking to become more data driven have begun rapidly adopting advanced technological tools that are capable of assigning meaning and gleaning insights from this mess of information.

How data is collected, managed, and shared creates a major challenge both internally and externally. Customers are not naïve to the fact that the organisations they do business with collect and use their data. Over time, consumers and businesses reached an unspoken social contract in which customers agree to surrender their data in exchange for better products, services, and experiences. But as part of this agreement, it is also expected that the business will use and store this data in a way that safeguards their customers. In recent years, we have seen companies including British Airways, Yahoo, Marriott Hotels, and various social media platforms experience major backlash when this trust is breached. We have also seen the introduction of specific laws, such as GDPR, designed to provide additional protections to consumers in the data age. Navigating the ethical and regulatory considerations of fair data use is a challenge every business needs to take very seriously.

Becoming Data-Driven

But how can leaders overcome these obstacles and put DDDM into practice successfully? At Rialto, we consult with C-suite executives, Non-Executive Directors, HR Directors, Board members, and other senior leaders on strategies to enhance their capabilities and keep pace with the evolving marketplace. Our experts are advising senior leaders to develop a greater focus on the following:

• Maintain an Open Mind: The first step to becoming more data-driven is to be willing to take it on board. Data will not always tell you what you want to hear or confirm the beliefs you may have, which can be uncomfortable. This discomfort may be especially strong for leaders who have historically relied on gut instinct in their decision making. To reap the benefits of data, you need to think of it as an ally. Leaning into your organisation’s data can make you and your business more efficient, more effective, more strategic, and more targeted than ever before.
• Take a Proactive Approach: DDDM is most often reactive in nature. An insight is presented by the data which in turns triggers a decision to either remedy it or follow in the direction it leads. While this is often fine, sometimes the insight is gleaned too late for the subsequent action to make a real impact. Therefore, leaders should aim to use data proactively to become more strategic. Data does a great job of presenting what is, but it is also very useful for assessing what could It is possible to leverage insights in a way that enable the business to test potential courses of action, predict trends, or identify budding problems before they worsen. Learning to use your data in this way will help you navigate the present while setting your organisation up for the future.
• Keep Data at Your Core: Of course, for DDDM to be effective, it needs to be consistent. Your organisation’s data needs to be at the core of all decisions, not just the larger or more strategic ones. When deciding anything, leaders should reflect on the data rather than reverting to gut instinct or previous behaviours. Make it standard practice to tie all decisions back to the data to support your thinking. Use all any data sources available whether it is your digital data, research your organisation conducts itself, or simply the latest macro trends and stats. Over time, referring to the data and applying relevance to your decision making will become a habit that can support more analytical ways of thinking.
• Understand Where DDDM is Headed: While AI and other technologies are not the only way to assess or collect data, these tools are unrivalled for the depth and efficiency they can produce. Therefore, DDDM is relying more heavily on the insights created and presented by advanced technologies. AI is capable of analysing all the organisation’s digital data constantly in real time, a feat no human worker could replicate. This technology can also process and make sense of millions of data points in a matter of seconds. It would take a human worker months of nonstop work to get through this volume of information, and by the time they finish, it is likely that the trends and market conditions will have changed. To keep abreast of ever-changing consumer habits and economic fluxes, businesses will increasingly rely on digital DDDM tactics moving forward. Understanding this now will help to prepare for this inevitable shift.
• Upskill as Needed: That said, it is critical for leaders to have the right digital capabilities for navigating the future of DDDM. Given where DDDM practices are headed, a baseline understanding of AI will be of value to any leader possessing decision-making responsibilities. To support data-driven mindsets, leaders should also look to increase their analytical thinking capabilities. Being able to make sense of patterns, spot anomalies, and derive meaning from charts and figures is a crucial aspect of becoming data forward. The ability to translate raw figures into business relevance and commercial thinking will also serve you well. Additionally, honing softer skills like communication and collaboration are crucial for creating data driven cultures. The most effective data-driven leaders are those who empower their teams to become active contributors the business’s growth. Focus on improving these areas to get the most of your DDDM activity.

If you would like support with strengthening your capabilities through Leadership Development executive coaching or creating a data-driven culture within your organisation via our Business Transformation services, please get in touch with our team.

There is no question that 2022 was yet another challenging year for businesses. Interest rates reached record-breaking levels, war broke out on European soil for the first time in decades, inflation hit a near 40 year high, and the disruptions that began in 2020 continued their ripple effects.

With a New Year ahead, the blank slate of the next 12 months presents fresh opportunity, but also holds unknown challenges. The challenges of last year did not cease to exist once the clock struck midnight, but what will they mean for us this year?

To help you prepare, we have compiled an overview of some of the latest key executive outplacement market statistics and issues to be aware of when navigating the market in Q1 2023.

Market Snapshot

Before making predictions about what lies ahead, it is important to get a sense of where the executive outplacement market currently stands. There are both positives and negatives to be found, as indicated by the latest ONS Labour Market Overview report. The estimate of employees on payroll for November 2022 showed a monthly increase of 107,000 on the previous month’s figures to a record 29.9 million, meaning employers continue to seek out full time employees with the right skills. This coincides with a decrease in the economic inactivity rate, which decreased by 0.2 to 21.5% in the latest report. The decrease was driven by those aged 50 to 64, mostly due to them leaving retirement and returning to the workforce amid economic turmoil.

At the same time, both vacancy and pay figures remain stagnant. In the latest ONS report, the estimated number of vacancies fell by 65,000 on the quarter to 1,187,000. Growth in average total pay (including bonuses) and regular pay (excluding bonuses) among employees for August to October 2022 held steady at 6.1%. Zooming in by sector, average regular pay growth for the private sector was 6.9% and 2.7% for the public sector. The ONS states that this is the largest growth rate seen for the private sector and is among the largest differences between the private sector and public sector growth rates we have seen outside of the pandemic period.

After adjusting for inflation, total and regular pay both fell by 2.7%. While this is slightly smaller than the record fall in real regular pay (3.0%) which we saw earlier in 2022, this end-of-year figure is among the largest decreases in growth since comparable records began.

2023 Predictions

It is not just pay that will be affected by the economic difficulties we continue to face. The fall in vacancies reflects a general caution across industries about the market and financial conditions, and the challenges will not stop there. Here are our predictions for what lies ahead between January and March 2023:

• Recession fears to become a reality: For months now, the possibility of a recession and making preparations for one have been a key topic of discussion, however this has yet to be officially declared in the UK or across most of Europe. The UK experienced unexpected growth in November 2022 bolstered by the World Cup, leading some experts to question if the situation is really as dire as it seems. The German economy, Europe’s largest, stagnated in Q4 2022 but grew by 1.9% across the year, indicating the country may narrowly escape a recession.

Despite this optimistic blip, we are not quite out of the woods yet and recession is still a very real possibility. The latest forecast from World Bank forecasts that recession is a seemingly likely outcome for us, with their latest Global Economic Prospects report predicting that the global economy will grow by only 1.7% this year. This is a sharp fall from the 3% growth they predicted in their previous report published in mid-2022. The world’s three most prosperous economic regions—the US, the Eurozone, and China—are expected to experience a ‘period of pronounced weakness,’ with their downturns more significant than those experienced by poorer nations. After surging by 5.3% in 2021, growth in the world’s richest economies is likely to slow to just 0.5% in 2023. Therefore, despite the optimistic outlooks possessed by some, it is likely not a matter of if we will declare a recession, but a question of when.

As the conflict in Ukraine surges on, the impact of the coronavirus pandemic continues to create ripples, and inflation rests at record heights.  We seem to get closer to an official declaration of recession every day. Therefore, it is certainly not out of the question that this announcement could be made in Q1. Should this happen, this would be the first time in over 80 years that two global recessions have occurred within the same decade. With the 2008-09 recession a recent memory, many businesses and executives will be proceeding with caution. Everything that happens now will be a result of recession wariness.

• Hiring will slow and freezes will continue: Higher interest rates and inflation have hit businesses hard, while higher costs of living have reduced customer spend. This has led many businesses to restructure and tighten up their budgets to preserve their financial health as much as possible. Typically, staff is the first area impacted.

We have already seen cautionary shrinkage in the jobs market reflected in the previously mentioned ONS data, and that contraction will most likely continue throughout Q1. In fact—within the first two weeks of 2023 alone—Amazon, Salesforce, Goldman Sachs, Barratt Developments, JLL, and Liberty Steel have all announced redundancies and hiring freezes that will impact their UK workforces. Others have announced that they are considering making cuts in the near future. That said, expect a pause rather than mass redundancies. Data from Iwoca found that nearly four in five companies plan to keep staffing levels unchanged in 2023.

While this is certainly concerning, opportunities remain available, especially at the senior level as the need for strong relevant leadership increases.

• Battling slowdown versus innovation: Businesses will face the uncertainty of the current slowdown whilst also having to navigate the challenge of needing to remain at the forefront of innovation disrupting every industry. Of course, the challenges in the market will impact each industry and sector in their own way. As one might expect, some will find balancing harder than others.

In the final quarter of last year, we saw a downturn in VC activity as investors opted to sit out the turbulence in the market. In the technology sector, which is central to the venture capital landscape, the last year has brought the steepest and widest drawdown for a generation. However, VC funds remain very well stocked to make rounds of new investments at much healthier valuations compared to one year ago. Predictions from London and Partners indicate the UK tech sector is showing resilience despite the challenges seen in many other major European cities, with sectors such as Fintech, Edtech and Gaming thriving.

In addition to this, for the first time, we saw every single subsector in Financial Services heading downward, with the biggest falls seen in Banking and Markets and Investment Management. Here at Rialto, our team also observed US employers made far more aggressive job cuts than their UK, European or Asian counterparts – almost without exception.  The focus on improving services for people remains high, as does the focus on aligning banking practices and technology to global/social problems. However, for the past decade—and maybe even longer than that—sustainability issues have remained as the key agenda item despite the cost-of-living crisis presently causing major threats to progress.

Retail is another sector we expect to have a particularly tough quarter ahead. Decreased customer spend, disrupted supply chains, and higher costs resulted in a December 2022 sales gain that was lower than the rate of inflation, meaning people likely bought less due to having to pay more. With no end to these challenges in sight, retail faces a tough Q1. We expect to see hiring freezes and redundancies here, but equally acquisitions and changes in leadership will be on radar to keep businesses afloat. Innovation will show itself in different ways, as retailers continue to go more ‘hybrid’ with their offerings beyond their normal inventory.

Manufacturing will also continue to struggle. The latest S&P Global/CIPS UK Composite PMI recorded falls in new manufacturing business for a fifth successive month, and as a result jobs were also lost for the third month running. In addition to this lack of new business and ongoing supply chain difficulties, the industry has been hit hard by the energy crisis. Costs have become a major concern. According to an industry survey conducted by Make UK and PwC, 70% of companies expect their energy costs to increase this year, with two-thirds saying they expect to cut production or jobs as a result. Rather than hiring new talent, manufacturing will likely turn to upskilling and retraining existing staff. 52% of respondents in the survey reported that they are engaging in this activity. Those looking to advance or enter manufacturing in Q1 or beyond will need to ensure that their skills are on par with those which firms will be instilling in their existing workforce.

Planning ahead

While we continue to teeter on the precipice of a recession, it is important to remain both optimistic and realistic. Yes, the coming months will be challenging, but will this really feel out of the ordinary given how much disruption has occurred in recent years? Just as we persevered through the pandemic and all of its ripple effects, we will adapt once again. We may escape recession, or we may not. Either way, opportunities in the executive outplacement market will remain, and executives should continue to be at the forefront of market changes to reposition themselves, upskill, and retain visibility as a leader of the future.

If you are considering undergoing an executive job search or career change during this period, you may face new barriers but not total roadblocks. It is important to keep visible online and active among your networks. Your personal digital brand remains one of the most valuable weapons in your arsenal for attracting and obtaining new opportunities. Instead of shying away from the challenges in your industry, use them to develop your thought leadership. Showcase your expertise and apply your insight to real issues impacting your business, industry, or job function.

Double down on skills and work on developing capabilities that will benefit your current or potential employer when navigating current and future market conditions. Upskilling will likely be the go-to strategy for businesses this year when it comes to their talent and recruitment, so it is essential that your abilities are on par with what your target organisations are expecting from their current staff. To gain a real competitive advantage, develop skills that exceed these expectations.

As always, if you would like personalised, one-to-one support with navigating your career transition or would like to explore our specialised capability of securing c-suite decision maker meetings for you in any industry globally, our team can help. Get in touch with us to discuss our bespoke programmes for personal digital branding and executive job searches.

Today’s C-suite executives certainly have their work cut out for them. These leaders are responsible for piloting the business through turbulent times, inflation and economic downturn, supply chain security, fluctuating demand, global disruptions, and shifts in customer expectations. It’s a tall order, and a major challenge for many businesses looking to recover from these setbacks and step into the future with the right foot forward.

As a result, we are seeing many businesses make major changes within the C-suite to build leadership teams that are better equipped to deliver the necessary impact to help the business succeed long term. This has involved reshaping roles, introducing new voices at the top table, and shifting focus towards more strategic objectives.

Here are the 3 major changes organisations are making:

1. Titles Aligned with Strategic Goals

Historically, C-suite titles have been limited to departmental designations such as Finance, Marketing, or Operations. It made sense that the key functions of the business had representation at the top of the organisation, with the Chief Executive at the helm overseeing everything. While those titles still hold valuable places in the C-suite, many organisations have begun to understand that stronger leadership and ownership is needed for their strategic priorities.

That’s why when you look at many of today’s boards, you see newer titles such as Chief Diversity Officer, Chief Sustainability Officer, Chief People Officer, Chief Data Officer, and so on. Research from LinkedIn found that a search for titles incorporating the word ‘Chief’ returned 51 different variations, most of which reflect the changing priorities of top-level leadership.

These titles may appear gimmicky, but their value is anything but. The creation of these roles indicates an understanding from organisations that both the business landscape and the world at large are changing, and that the business needs to adapt accordingly.

Can the appointment of these C-suite executives fix the shortcomings in these priority areas overnight? No. However, having leaders with remits dedicated specifically to these issues creates accountability for the organisation and helps ensure that these issues have an ever-present voice in all decision-making processes. The act of appointing a Chief Sustainability Officer itself will not reduce the organisation’s carbon footprint, but it will help to ensure that sustainability is represented in all leadership conversations and has the internal support required to make change happen over time.

In addition to these strategic titles, we are also seeing businesses adapt, expand, and adopt certain roles to improve the organisation’s ecosystem orchestration and cohesion. For example, the Chief Growth Officer, Chief Alliance and Partnership Officer, and Chief Customer Officer may be tasked with connecting traditionally siloed departmental roles like marketing and sales and infusing external customer-facing objectives into internal strategy. The Chief Data Officer will likely be tasked with bridging technology with other areas of the business, an increasingly important task as businesses accelerate their digital transformation projects.

We mentioned in a previous blog that having a niche related to one of these highly important business priorities is a major asset for any top executive to bring to the leadership team. As the C-suite is evolving, there is potential for executives to combine their leadership capabilities and subject matter expertise to create real impact in these newer board positions. The expansion of the C-suite allows for more voices in the conversation and can help to shape the leadership team into one that adequately reflects the evolving needs of the business and its people. You may be able to bring something unique to the table, and your insight may be exactly what the business needs moving forward.

2. Purpose-Driven Activity

Beyond strategic priorities, these titles and appointments are also driven by organisational purpose. ESG has become a major focus for businesses, with Harvard Law School’s ESG Global Study 2022 finding that the European market boasts the highest percentage of ESG users at 93%, which is more than both North America (79%) and Asia-Pacific (88%). Research from Deloitte backs this up, as 79% of respondents in their survey of 212 C-suite leaders across various industries reported that their company has a clear and defined purpose strategy that is integrated with core business strategy.

But it isn’t just the leadership team that cares about environmental, social, and governmental issues. According to a study by PwC, 76% of consumers say they will stop buying from companies that treat the environment, their employees, or the community in which they operate poorly, while 86% of employees prefer to support or work for companies that care about the same issues they do. As more Gen Z enter the workforce and become a bigger part of the customer population, it is expected that more attention will be paid to ESG-related issues in the years to come.

Issues like climate change and D&I are at the top of every board’s strategic wish list, and it falls on the C-suite to deliver the desired results. Appointments of C-suite executives with ESG-related remits is on the rise, but it is also becoming increasingly important for C-suite members in all areas to integrate these issues into their own agendas. The C-suite needs to work together to create an aligned strategy that creates accountability throughout the organisation and provides a basis for each individual member to draw from with their own teams and activity. Executives can no longer afford to overlook ESG, nor should they try.

3. Increased Scrutiny

The ways in which the C-suite delivers on ESG goals, enacts the organisation’s purpose, and behaves in times of turbulence will not go unnoticed. These roles carry a lot of responsibility and accountability both internally and externally. C-suite executives must answer to various stakeholder audiences including their fellow C-suite and board members, their teams and direct reports, the rest of the organisation’s staff, as well as investors and customers. These roles require a high level of relationship management skills to meet the varying needs of these different groups. It is a juggling act, and there are often trade-offs to be made.

Sometimes, the leadership team gets it wrong. Other times, serving the best interests of one group negatively impacts another. These situations are undesirable but an inevitable reality for C-suite executives. Unfortunately, our increasingly digital activities heighten this scrutiny. Thanks to social media and the ever-active digital news cycle, word travels fast. The C-suite are no longer mysterious, faceless entities that sit at the top of an organisation and are relatively unknown outside their specific industries. Social media has made it possible for many executives to position themselves as thought leaders and share content with a wide-reaching audience, while a 24-hour news cycle is able to pay more attention to things that might have otherwise been missed or selectively passed over. We are even seeing a rise in some C-suite executives becoming micro-celebrities outside of the business world—think Elon Musk, Jeff Bezos, and Sheryl Sandberg.

This increased attention can be both positive and negative. On one hand, a positive public perception of a leadership team can reap various benefits for customer loyalty, investments, and market performance. On the other hand, it puts additional pressure on C-suite executives to toe the line and deliver impact. In the wake of a scandal or organisational shortcomings, it is often the C-suite that bears the blame both internally and externally in the court of public opinion. C-suite executives need to be poised to perform under pressure and immense scrutiny despite challenging circumstances.

Our Advice

Navigating these changes may provide challenges for seasoned and long-serving members, or prove intimidating for new executives. Our executive career advice for overcoming these hurdles and driving impact is to:

• Be flexible. The only way for the C-suite to overcome change is to anticipate and adapt to it. Keep an open mind and remain agile. As the C-suite expands to give voice to more diverse perspectives, don’t write these new appointments off as a box ticking gimmick. Be open to these new perspectives and be willing to collaborate and learn. The C-suite is the sum of its parts but is at its best when those parts work in harmony. Be willing to take feedback on board, adopt new ideas and practices, and change direction as needed.
• Look ahead. Yes, we are seeing a rise in titles related to timely issues such as remote work experience, well-being, and AI, but what comes next? Executives should take time to study trends in the market to improve their understanding of what is to come and begin preparing for it. Make decisions using data, evidence, and intuition so you’re not surprised to see a rise in titles like Chief Metaverse Officer, Chief Automation Officer, or Chief Cohesion Officer.
• Create purpose and demonstrate responsibility. ESG is here to stay, and every member of the leadership team should have a solid grasp on the organsiation’s stance on various issues. Which causes matter most to your customers and stakeholders, and what is the C-suite doing about it? How do the organisation’s activities align with the values and visions it claims to represent? C-suite executives are in the spotlight and therefore need to walk the talk.
• Be self-aware. Of course, this scrutiny extends beyond just ESG issues. How you carry yourself day to day will impact how the rest of the C-suite perceive you, whether your team will be willing to buy into your vision, and the level of trust the board, shareholders, and investors are willing to put into you as a leader. There is a lot of value to be found in taking the time to reflect on your own individual impact in the grand scheme of things. Where are you delivering the most value, and which areas require work? No one is 100% perfect all of the time. Seek out feedback from your team and peers and be willing to reflect and adapt. Enlist the help of a career coach who can provide specialised executive career advice as needed. The organisation will improve when you perform at your best.

Rialto is at the forefront of providing insights on both individual and organisation transformational change. Our focus includes supporting senior executives to make game changing career moves. Over 6,000 professionals globally have successfully made senior level moves globally over the last 11 years.

Our careers can often feel very personal to us, and for good reason. We invest our time and energy into achieving success, and work hard to build, nurture and maintain this over time. This leads to an inherent sense of control and ownership. As a result, a career change can be a scary prospect, but it can also be an opportunity for growth and new experiences. Whether by choice or necessity, a career change can give us a chance to reassess our values, passions and goals, and find a new path that aligns better with them.

While it can be daunting to leave behind the familiar and venture into the unknown, a successful career change can be incredibly rewarding, leading to renewed motivation, job satisfaction, and a greater sense of personal fulfillment. If you are considering a career change, take the time to reflect on what you truly want out of your professional life, and don’t be afraid to take the first step towards a new and exciting future.

Sometimes, however, that ownership can feel threatened or slip away from us. We may hit a plateau after climbing the career ladder for so long, or we find that we are in a vulnerable position during a period of restructuring or cutbacks. In both situations, it is common to feel as though decisions about your career and its direction are no longer within your control.

Losing career ownership is not a position any professional wants to be in, but it is not an impossible one to bounce back from or avoid. Here’s our advice on how to do just that.

Understand Your Options

First, you need to reflect and assess what caused you to lose that feeling of ownership. You might feel as though you’ve run out of road after racing full speed ahead or have nowhere left to go after reaching a certain level or the top of your organisation. You may also experience feelings of unease, burn out, or complacency as thoughts of ‘what now?’ occupy the space which ambition once filled. Alternatively, you may be content in your existing role or company but find that you face redundancy as the business heads in a new direction or scales back expenditure. Your career seems to be out of your control.

In either case, you have two options. The first is to invest your time and energy into improving your impact, value, and security within your current role and organisation. We recently shared a blog about how to take control during difficult periods, and the advice there may be of use here. In challenging economic times, when the focus shifts towards the business and you find yourself standing on less stable ground, you might feel like a pawn in a game. Your stability and security are at the mercy of someone else’s decision making, which puts you in a vulnerable position.

While you cannot control what the rest of the organisation will do, it is possible to shift how you are perceived within it. This is where strategic thinking and self-motivated action become crucial for demonstrating value and providing stability. Vulnerable executives—and even those feeling a bit stuck—may be able to chart the course of their careers in an entirely new direction within their existing role and organisation. This can be achieved by demonstrating their ability to make a meaningful impact in the face of new or emerging business challenges and to continue making valuable contributions regardless of what comes next.

For both executives in vulnerable positions and those who feel stagnant, the option of changing role or company is an attractive option. It can accelerate your career trajectory if a move is made strategically.  While this option may seem daunting, it is not as drastic as you might think. The average professional will have five careers throughout their lifetime, and most often their path will not follow a linear trajectory. Gone are the days of finishing school, getting a job, and climbing the ranks of one organisation until it’s time for retirement. The modern executive will instead make a series of motivated moves driven by a multitude of potential factors such as financial gain, changes in personal circumstances, the pursuit of passion or ambition, or self-preservation. Just because you are currently on one path does not mean you have to stay there. Not every career move needs to be upwards to be fulfilling. Linear moves can prove just as invigorating and reintroduce that sense of control that has been lacking.

Taking Control

Regardless of which option you choose, the best way to regain ownership over your career is to invest in yourself to make your career feel personal so you understand your value to in demand external market trends. Here are some steps you can take:

• Know Yourself: Over time, life and business circumstances can get in the way and make it easy to lose sight of your values, objectives, and aspirations. We find it is often valuable for executives in these positions to take stock internally and reassess what matters most to them, what they are looking to achieve in their careers, what level of risk they’re comfortable with, and what they bring to the table. This self-knowledge not only makes your career feel personal again, but it is also a critical first step in being able to demonstrate your own potential value and long-term contribution to an existing or prospective employer.
• Know the Market: This is critical to your success given the faster pace of change. It can also become easy to lose your grasp on the market due to ever-changing conditions and ongoing disruption. Whether you’ve been in one place for too long or been absorbed in the challenges of your current role or organisation, you may find that you are out of touch with the current market conditions, in-demand skills, the latest trends, and potential opportunities outside your immediate sphere. The best course of action here is to maintain a sense of curiosity and an eagerness to expand your horizons. Be open to learning all you can from different peers, reading books, articles, blogs or interacting in discussions that enable you to share and shape your ideas and observations.
• Know Your Value: As you begin to understand which factors are impacting the wider market, you must also consider what that might mean for your current or potential organisation and the role you may play as a result. As shifts and mega trends like AI and emerging technology, ESG and EDI become top priorities for businesses, where do you fit in? What can you bring to the table in the areas that matter most to your industry and employer? If you do not have existing knowledge and experience in these areas, this is where your willingness to learn can be incredibly valuable. Keeping an open mind and being flexible to change is an essential element for success in today’s competitive and ever-changing marketplace. Understanding what is needed and how you can deliver it will be crucial.
• Know Your Peers: One of the best ways to gauge the needs of the market and assess your place within it is by actively engaging. Social media platforms such as LinkedIn have become powerful tools for industry research and competitive analysis. Engaging in conversation with others in your industry can highlight some of those trends and insights you may be overlooking. Talking to trusted colleagues can help to shed some light on what others perceive your strengths and value to be. You will also be able to benchmark your skills and capabilities against others in positions like yours, which will prove beneficial if you have chosen to make a career move.

But don’t forget to make some connections along the ways. Data from McKinsey shows that only 14% of professionals have grown their networks since 2020, while less than 50% reported making any effort to do so. If you fall into this camp, you could be missing out on some major opportunities to advance or enhance your career. Many job opportunities—especially at the senior level—are secured by word of mouth and peer referrals. If you aren’t engaging with your peer network and keeping them in the loop about your goals, you may be missing out on potential opportunities to expand your horizons and enrich your career.

Don’t be afraid to connect with those outside of your immediate sphere. Real growth happens when you venture outside of your comfort zone. In fact, research from MIT, Harvard and Stanford backs this up, finding that weaker social connections on LinkedIn have a greater effect on job mobility than stronger connections. Reaching out to your lesser known or secondary contacts on the platform is more likely to yield opportunities than mining your close personal relationships would be. An investment in your network is an investment in your overall career and should not be undervalued.

• Know It’s All Going to be Okay: Change can be inherently unsettling, especially when you feel as though you’ve lost some of your control. However, if you are being proactive about bettering yourself and improving your contribution, you are on the right track. Be confident in yourself and your ability to navigate through this. If you had what it takes to get this far, then you have what it takes to keep going. Don’t be afraid to be bold, as experimentation is often the predecessor to advancement. Your previous thinking is what got you to where you are, so you may have to think outside the box to move ahead. The key to regaining or retaining ownership over your career is realising that that control never left you in the first place. You have always been in the driver’s seat but may have just needed to shift gears.

Rialto is at the forefront in providing insights on both individual and organisation transformational change.  Our focus includes supporting senior executives to make game changing career moves with over 6,000 professionals having received support over the last 11 years globally. For more information on our executive career transition programmes call +44 (0) 20 3746 2960 or make an enquiry.

At any time, but especially during times of market turbulence and volatility, organisations need capable leaders at the helm, driving decision-making, determining the strategy, and delivering results. There is a greater need than ever before for diverse thinking and ideas, with the role of the board increasingly focused on practical and strategic planning requiring complex levels of problem solving. There is no set number of how many individuals can sit on the board, most organisations appoint 8 to 12 directors to lead the business forward. While competition for these roles can be fierce, there is a constant need for those equipped with the right skills, capabilities, and demeanour to add new perspectives and challenge the status quo to drive new ideas and better decision making.

It’s a challenging position to be in. Beyond steering the organisation into the future, members of the board are also responsible for answering to the organisation’s various stakeholders and are often the first to come under fire when something goes wrong. While many executives aspire to these positions at the top, the truth is that not everyone is cut out for it. So how can you tell if you are? How do you know when it’s time to take that next step and put yourself forward for a seat on the board?

While there is no singular pathway or clear recipe for success in a board position, there are key traits and mindsets in particular that successful board members usually possess. To help you determine if you are on the right path, our expert executive career coaches have identified 5 key attributes that may indicate you are ready to occupy a seat at the boardroom table.

1. You’ve got a good grasp of the general, but are also a subject matter master

Some might say that Board members need to be a jack of all trades, possessing business acumen, a solid grasp of the big picture as well as some baseline financial, operational, key market, and people knowledge. Specific C-suite roles will have their own specific niches and responsibilities inherently, but in today’s fast-moving and ever-evolving business environment, specialised experience and knowledge are becoming increasingly valuable.

Your ability to advise effectively on in-demand subjects such as digital/emerging technology, customer engagement and retention, sustainability or ESG, diversity and inclusion, corporate governance, cyber security and so on will make you an unbelievably valuable asset to the board and enable you to bring in a unique, expert perspective on specific issues that may be plaguing the business. The board becomes much more well-rounded, nuanced, and effective when these differing perspectives are on hand. Therefore, it makes sense why organisations will be looking to internally promote or bring in board members who can add something to the conversation.

2. You keep a finger on the pulse of the marketplace and an eye on the future

However, what we would have considered ‘general business acumen’ three years ago certainly differs from what is needed today.  Shifts in our ways of working, volatile market conditions, new operating models, supply chain issues, and talent shortages have created a hefty set of challenges for the board to work through. What was once considered ‘best practice’ may no longer be, and some leaders may be uncomfortable or unwilling to adapt to these changes.

Odds are, if the organisation is bringing new people onto the board in either an executive or non-executive capacity, it’s because the business needs to try something different or head in another direction. No board has ever benefitted from bringing in a ‘yes person’ who simply nods in agreement and reinforces the status quo. Many of today’s businesses need to adapt to survive and require leaders who can drive them forward.

If you are the type of person who is always thinking ahead, thinking differently, constantly learning, and adapts well to change, then you could be positioned for board success. You understand that situations change swiftly and often, and you embrace this tumult rather than allowing it to overcome you.

3. You’re a people person

When our executive career coaches say you should be a ‘people person,’ we don’t mean this in the sense that you’re outgoing and personable, though those are beneficial characteristics for any board member to have. The primary objective of the board is to further the interests of the business. However, the best way to accomplish this is by tending to the interests of your various stakeholders. Each of these groups will have their own specific needs and getting to the heart of these interests and objectives will require you to have a deep level of emotional intelligence and human understanding.

You need to be customer centric in all board-level decision making activities to meet the needs of those who the business exists to serve. You need to be a team player to ensure your people feel empowered to contribute their ideas and everything runs smoothly internally. You also need to focus on creating an organisational culture that supports the business’s efforts to acquire, develop, and retain valuable talent. But in addition to all of this, you need to be impact-driven to help reassure your investors and any shareholders that their financial interests are being served. It’s a bit of a juggling act but being able to keep your stakeholders front of mind and allowing that to drive your decision-making is imperative for any board member.

4. You aren’t afraid of the difficult conversations, and know how to conduct them tactfully

A major part of successful stakeholder management is being able to communicate effectively. The board sits atop the chain of communication, and information is fed both upwards and downwards. You need to be skilled at getting your point across and holding your own in very strategic conversations, which can at times be challenging when you’re among a group of board peers who all possess strong opinions.

In nearly all board positions, you will also need to be skilled at successfully relaying any actions or insights back down through the organisation. You need to be able to judge what information needs to be shared and how to best present it. You also should be a skilled listener who is able to make their people feel heard. Your team have the most interactions with and therefore the best grasp of the needs of your customers, so you need to be willing to hear what they have to say. Taking feedback on board without getting defensive, being able to relay it back to those who need to understand or act on it, and representing your teams and customers’ perspectives in top-level conversations goes a long way.

5. You are both self-aware, self-improving and have recognisable value

Beyond advocating for others, you need to be able to advocate for yourself. Those who are promoted to the board or who are hired onto it from outside all tend to possess a high level of self-assurance. They have worked their way up to the top and gathered valuable skills and experience along the way. Apart from the occasional bout of imposter syndrome, no senior executive has ever joined the board without believing to some extent that they belong there. If you have been thinking about this for a while, then odds are that you do, too.

Successful executive and non-executive board members know exactly what they bring to the table, whether it’s their networks, experience, specific hard skills, or reputation within the industry. They know the value of these assets and how to leverage them successfully. This most often happens through a combination of their online presence, how they carry themselves in the workplace day-to-day, their contributions to discussions, and any other professional activity. In today’s digitally driven age, there is significant value in maintaining a strong presence that demonstrates the impact, results and outcomes you can achieve. The board are often the most public-facing and scrutinised members of the organisation, so an ability to well represent both yourself and your organisation is essential.

Being a successful board member requires more than just making a strong outward impression. You should also be comfortable looking inward. If you are the type of person who is constantly learning and evolving, you are on the right track. As we touched on earlier, the business world does not stay stagnant and therefore neither should you. Know the value of what you bring to the table but keep putting in the work to continue building your value long term. Consider executive career coaching to enable you to continue growing and evolving with third-party help.

If all the factors above apply to you, then congratulations—you are likely ready to take the next step and pursue a board position. If you find that you relate to some but not all, then you can now consider areas to work on improving to better your chances of earning a voice at the boardroom table. The key word there is “earning,” as these positions aren’t just given. Those on the board work hard for their place, whether they’re hired from outside the organisation or by internal promotion. Honing your skills and doing more than just talking the talk will get you that much further up the ladder.