Five Stages of Organisational AI Maturity

It is difficult to believe that just two years ago, only data scientists had really heard of Generative AI, the form of artificial intelligence that can create content, images and code; summarise vast amounts of data and extract insights according to prompts; identify patterns and illuminate concepts, stimulating creativity and filling vast gaps in our knowledge.

Below is The Rialto guide to the five stages of AI maturity – and actionable steps to help executives guide their organisations safely and strategically to a place of seamless integration and augmentation delivering growth, efficiency, improved services and products and innovation.

The arrival of the first open source ChatGPT in November 2022 led to a more dramatic transformation of the business landscape than any previous innovation and continues to evolve at a dizzying pace, offering unprecedented opportunities for growth and development.

For executives and senior leaders this has presented a new set of challenges – how to guide your organisation through this revolution at the right time, at the right speed, with the right platforms and end uses. Too fast and you risk destabilising your business model and workforce, buying into the hype, overspending on under-developed products and creating an expensive mess. Too late and you risk falling too far behind to catch up, allowing competitors to gain a defining edge.

At Rialto, we support executives to understand the five stages of AI maturity, creating a personalised roadmap aligned to their organisation’s strategic objectives, budget and culture. Those stages go from scepticism/ nascent awareness – the tentative first steps – to maturity, where AI is integrated into all relevant parts of the business, staff are trained and on board, business development and growth are driven by data and insights and a robust governance and ethics framework ensures Gen AI and other emerging technologies are being used safely.

Here is a brief outline of that map, the percentage of organisations at each stage of maturity in 2024* and some of the actions the Rialto team encourage executive teams to take at each stage.

Stage 1: Nascent awareness/scepticism. 26% in 2024

Organisations at this stage may be eschewing AI altogether or understand its potentially profound impact on growth and operations but lack a clear plan or strategy to move forward. Perhaps AI champions are meeting scepticism or fear from key leadership and stakeholders. According to various surveys, the percentage of organisations at this stage was anything between 43% and 65% in 2023, compared to the 26% figure quoted above in 2024 showing the speed at which organisations are moving on. To avoid losing ground and potentially destabilising your business’s future, our team recommend the following steps are taken as a wait and see approach in 2025 will be considered a high risk strategy.

Leadership Action

Prioritise Education and Vision: Leadership must start by educating themselves and their teams about AI’s capabilities and potential. Rialto works with c-suite leaders to support them through this vital first stage with confidence and ensure no wrong turns are taken.  Time is now at a premium, the journey into an AI-driven future must be clearly mapped out with strategic objectives at the fore to catch up with the field without rushing into critical mistakes.

Prepare your workforce: Bring in AI experts and facilitate open, two-way discussions across departments to ensure a smooth, carefully choreographed entry. Invest in training to increase awareness and understanding among employees. Invite feedback and act on it – only 17% of companies do so at this stage. Ensure your biggest asset, your people, are at the forefront of this journey throughout. Collaboration, confidence and co-operation are essential.

Evaluate the Market and Competition: Leaders should analyse competitors to identify how AI is shaping their industry landscape and assess their own position.  Rialto has partnered with a number of executive teams to build their business case for AI investment by highlighting both risks and opportunities to help ensure buy-in from all stakeholders.

Formulate a High-Level AI Vision: Leadership should articulate a clear vision of what AI could potentially achieve for the organisation. This doesn’t have to be fully fleshed out but should set the stage for future AI initiatives.

Assess Current Data Assets: Leadership should work with data teams to audit available data and build systems that can collect and analyse clean, relevant data aligned to strategic objectives as this will be key to future AI success.

Identify Low-Hanging Fruit. What are the best and least complicated first case uses? Seek repetitive, time-consuming, administrative tasks that could be streamlined; customer service portals that could be automated. You may seek external support as well as working with c-suite and data teams to build new AI-led systems that will show instant results with minimal risk to build confidence and demonstrate value.

Stage 2: Experimental/Activation. 41% in 2024

Two fifths of organisations assess themselves to be in this stage, experimenting with AI technologies to address specific opportunities or challenges. This phase is entrepreneurial and opportunistic with a focus on learning, testing agility of existing business models and data. More conservative, risk-averse companies might feel most comfortable at this stage now, trialling and preparing their organisations for more wide scale transformation in the next two to five years.

Leadership Action

Set Up Pilot/Proof-of-Concept Programmes: Identify and define high-potential, simple to run end uses and trial small, measurable projects within a controlled environment. Emphasis should be on analysing results and interaction with systems and employees, iterating and identifying areas which need to be adapted and developed before bigger, more risky projects are explored.

Foster a Culture of Experimentation: Leadership needs to encourage a mindset where small-scale failures are viewed as learning opportunities. Our project teams often find successful organisations treat their AI pilots as experimentation cycles rather than one-time projects. Ensure all learning is documented, analysed and applied to future projects and scaling up.

Identify Key Metrics for Success: To that end, establish clear KPIs to continually evaluate the success of these AI experiments, whether improved efficiency, growth, cost reduction or customer or employee satisfaction. Iterate based on feedback. Report to stakeholders, demonstrating transparency, feasibility and value.

Develop Cross-Functional Teams: Include IT, data scientists if you have them, business unit leaders, and compliance officers in pilot teams to ensure pilots are practical, scalable, and compliant. Smaller companies may wish to hire consultants.

Invest in AI Talent: As experimentation ramps up, recruiting AI specialists or upskilling existing employees will become crucial. Maintain open dialogue with existing staff and look for opportunities to upskill to foster trust.

Stage 3: Foundation Building, Investing in Infrastructure and Data, Wider Experimentation. 2024: 14%

This is where we start to enter the more advanced stages inhabited by earlier adopters.   These may tend to be enterprise and innovative and/or tech companies which have a clear understanding of how AI can benefit their operation and have defined processes for implementation across the organisation.  Leadership understands the need for robust infrastructure, data governance and AI talent.  According to a Gartner report, 80% of AI projects will fail to scale by 2025 if companies don’t build a solid AI infrastructure.

Leadership Action:

Introducing wider AI projects: Those low-hanging fruit identified in stage one should now be going live and being closely monitored for governance, security, quality, impact and ROI. Our clients have tended to scale up first in operational optimisation, customer support and marketing analytics and content creation. If your organisation does not have its own AI ecosystem in place, with a c-suite leader taking accountability and data leads in relevant teams, it might be an idea to bring in external consultants to maintain dedicated oversight and advise throughout this process.

Data Strategy & Infrastructure Investment: Leadership should prioritise building a scalable data infrastructure. This includes investing in cloud computing, data lakes and the tools necessary for managing large datasets. Test platforms for compatibility, robust compliance, cybersecurity, customer service and ease of use before scaling up.

Focus on Data Governance: As AI thrives on data, it’s imperative that leaders ensure that data collection, storage, and usage adhere to regulatory standards. Data governance frameworks must be implemented to guarantee AI models are ethical, secure, and transparent.

Recruit Specialised Talent: In this stage, it’s essential to have the right expertise to scale up and optimise AI use. Leadership should seek to build teams of data engineers, machine learning experts and AI project managers or bring in consultants.

Consider Establishing a Data Governance Committee: Form a committee to ensure data privacy, quality, and compliance are central to your AI operations. Ensure accountability and transparency.

Promote Data Literacy: As AI permeates every level of the business, leadership should invest in data literacy programs to ensure employees at all levels understand how to share relevant, clean data with the knowledge base and interact with and interpret AI outputs.

Stage 4: Strategic Scaling Stage, Deploying AI Across Functions, Optimisation. 12%

Just one in eight are at this stage and those that are here and beyond – having reached it carefully and in alignment with strategic objectives – are reporting promising results with efficiency savings, growth and vastly improved products and services.  At stage 4, AI moves from pilots to full-scale deployment across multiple business units. Agility is built into business models to continuously adjust and adapt. The workforce should be growing in confidence, with AI integrated into their routines and actions.

Leadership Action:

Consider Investing in AI Platforms and replacing some legacy systems: Seek advice on which platforms to use and look at what competitors are doing with them. You may wish to invest in a single Gen-AI powered CRM such as Amazon AWS, Salesforce or Hubspot, and bolt-on other application and tools – or have your data scientists build your own using open access Generative AI models. Continuously monitor ROI and build a relationship with the provider to ensure constant adaptation and improvement or consider alternatives.

Align AI with Business Goals: Always start with objectives, not the technology, to avoid buying into hype. New models and platforms and iterations are coming on to the market daily. In this second wave of adoption, consider prioritising high-impact areas such as supply chain management, customer personalisation and fraud detection.

Consider Creating an AI Centre of Excellence (CoE) and/or Data Governance Committee: Establish a centralised AI committee or CoE that drives AI strategy, oversees technology deployment, and ensures best practices across the organisation. An ecosystem should now be in place with c-suite responsibility and accountability and company policies, guardrails and training for anyone in knowledge-based or customer facing roles in risk and compliance issues such as data security, copyright infringement, GDPR, inaccuracy and bias.

Leverage Data: Use analytics to gain insights, drive decision-making and continuously improve your offering, operations and forward planning.

Stage 5: Maturity, 7%.

Organisations at Maturity stage will find that AI has become a core component of the organisation’s DNA, integrated into the very fabric of the company, driving every aspect of decision-making and enabling continuous innovation. According to a study by Accenture, the few businesses in this stage outperform their competitors by three times in terms of profitability. In the most extreme of AI streamlining exercises, Meta boosted net income by 201% and saw a 178% stock surge by focusing on AI operational efficiency. However this came at a cost of 21,000 jobs. Companies that have successfully reached the fifth stage of maturity find themselves in a virtuous cycle of continuous improvement while employees understand the value of data and are guided by AI copilots in everything they do. AI augments every task, function and team. Employees are 1.5 times more likely to view AI as a helpful colleague. This shift in perspective leads to increased AI usage, enthusiasm, and productivity gains. Impact is assessed and ROI and value are demonstrable and measurable.  Robust guardrails are in place to minimise and mitigate risks.

Leadership Action:

Foster Continuous AI Innovation: There is no time to rest on laurels. Other organisations are catching up and technology is constantly evolving. Leadership must keep pushing the envelope by encouraging teams to innovate continuously. This may involve AI-powered R&D initiatives or the adoption of cutting-edge technologies such as AI-generated content, AI-driven customer experiences and autonomous systems.

Evolve Organisational Structures: Leaders should ensure that the organisation is agile enough to respond to the fast-paced changes in AI technology. This may involve restructuring teams, constantly upskilling or creating new or hybrid roles.

AI in Strategic Decision-Making: Make AI a critical player in c-level strategic decisions, using AI-driven insights to predict market trends, customer needs, enhance supply chain and internal operational efficiencies.

Stay Ahead of AI Trends and New Tech Offerings: Leadership must stay abreast of the latest AI advancements such as generative AI, reinforcement learning, or edge AI, and adapt them to their current and future business models. Rialto supports c-suite leaders at this stage to maintain a bigger picture perspective, stay focused on future and personal/professional development.

Benchmark Against Industry Leaders: Continuously evaluate your AI maturity against the best-in-class organisations to identify new areas for AI-driven growth.

Maintain virtuous cycle of improvement: Ensure data analytics feed into continuous development and growth. Maintain a constant state of innovative evolution. Sustain and expand capabilities and use cases.

Ethical Considerations: Never lose sight of the governance and ethical risks and responsibilities. Build in continuous reviews and ensure continuing compliance with changing regulations in different territories.

Benchmarking your organisation against the above five stages will provide a clear indication of where you and your company lie on the path to AI maturity and the steps you may need to be considering accordingly. It’s clear that organisations are moving through this process at an ever-faster pace, reflecting the growing importance of AI in today’s business environment.  Yet with 41% of organisations now in the experimental stage and only 7% in full AI maturity, there remains a significant opportunity for competitive growth.

While cost reduction and efficiencies may be the primary goal of immature adopters, high performers are twice as likely to have shifted into a phase of innovation where they use Gen AI to create new businesses or offerings, expand into new sectors or regions armed with detailed insights and the confidence of likely success gained with reliable analytics extracted from vast lakes of data.

The shift from initial scepticism to full AI integration can happen faster than many expect with the right approach. Whether you’re just starting out or already experimenting with AI, having a clear roadmap and a focus on continuous innovation will enable your organisation to progress rapidly and stay ahead. The question isn’t whether you should move up the stages, but how quickly you can—and will—do so.

Whatever stage you are at, The Rialto team of experts can help guide you and your organisation to maturity at a pace that suits your culture, while ensuring a human-centric focus, bringing your people on this journey with you. Contact us for a free initial consultation if you would like to know more.

*Asana and Anthropic State of AI at Work study        

As we approach the final quarter of 2024, executives and board directors find themselves at a pivotal juncture. Q4 is not just the culmination of the year’s efforts but also a critical period that sets the stage for the year ahead.

So, as we crunch back up through the gears following the summer slowdown, now is the time for all top tier leaders to look forward, evaluate priorities and ensure all functions and teams are strategically aligned to ensure resilience and growth.

Here we look at what should be top of mind for CEOs as they steer their organisations through the final stretch of 2024.

Almost two thirds of CEOs singled out growth as their top business priority for 2024 in a Gartner survey, the highest level for a decade and up from a half the previous year. This indicated a renewed confidence in the economy after years of uncertainty, stagnation and hesitancy.

The green shoots have been slower to emerge than many had hoped, however there are now definite signs that the most challenging times are behind us, barring any further disruptions such as an escalation of conflict in the Middle East or Eastern Europe.

How can senior leadership then optimise the last months of the year to set their organisations up to seize opportunities as we navigate the interplay of different factors that paint numerous possible futures for the year to come. This includes continued shifts in the global economic environment, how businesses organise themselves across sectors and the continued evolution of digital technologies, their adoption by consumers and the impact on business operating models.

Re-evaluate and Adjust Strategic Goals

This is the perfect time to reassess your company’s strategic goals set at the beginning of the year. Are they still relevant in the current market environment? What has changed in your sector, organisation or the wider economy in that time? Have new opportunities emerged around disruptive technologies, sustainability, for example, or have new markets come to the fore?

Key Actions: Conduct a strategic review with your executive team, focusing on KPIs, market dynamics, and potential pivots. If necessary, recalibrate your strategies to ensure alignment with the latest market realities.

Strengthen Financial Management

Q4 is traditionally a time for financial housekeeping. What are the potential economic challenges on the horizon and how can you best prepare? In what direction are market trends pushing you? Do you need to think about adjusting spending priorities to capitalise on any emerging opportunities and shore up any under-resourced, strategically important areas? Have inflationary pressures changed since your targets were set at the end of 2023? Do your end of year plans still reflect energy prices, transport, wages and any investment needed to bring your organisation up to date with evolving technologies?

Key Actions: Work closely with your CFO to monitor and optimise cash flow, reduce unnecessary expenses and ensure your company is in robust financial health. Review pricing models to ensure they reflect current market conditions and protect margins. Has Generative AI changed your sector and do you need to adjust spending priorities to stay ahead of the curve?

Enhance AI Transformation Initiatives

AI – and particularly Generative AI – transformation is displacing digital transformation as the keyword CEOs mention most as the major driving force behind business growth. AI is moving from the “peak of inflated expectations” in the hype cycle but it is essential that adoption is measured, carefully considered from the point of added value and ROI, and avoids buying into hype. Technology-based initiatives must also be continuously evaluated and updated to keep pace with technological advancements. Q4 is a critical time to assess the progress of your AI transformation efforts and identify areas that require further investment or adjustment. Whether it’s AI integration, cybersecurity, or cloud computing, ensuring that your tech infrastructure is robust, aligned with strategic objectives and future-proof is essential.

Key Actions: Audit your AI transformation progress and invest in key technologies that can drive efficiency and innovation. Look at what is happening in your sector – what is the competition doing? What technological advances are on the near and far horizon? Maintain a dynamic strategy to fully optimise all opportunities. Ensure your company’s cybersecurity measures are up to date to mitigate any potential risks.

Focus on Customer Retention and Engagement

With budgets being finalised for the next year, ensuring that your current customer base is satisfied and engaged can significantly impact your financial projections. Are you doing enough to ensure customer loyalty and meeting their evolving needs. In today’s competitive market, with access to high-quality instant customer service and highly personalised marketing and interactions powered by predictive analytics and data-driven insights, B2B and B2C customers and clients expect more than ever. What is the competition doing? Are you allowing your offering to slip behind? What can you do to accelerate your data collection, analysis and application to sales and customer experience?

Key Actions: Implement targeted campaigns to boost customer engagement leveraging data analytics to personalise outreach and offers. Consider customer feedback loops to continuously improve the customer experience.

Prepare for 2025: Strategic Planning

While Q4 is about closing the year in a position of strength and growth, it’s also about setting healthy foundations for continuing growth next year. CEOs should lead the charge in developing strategic plans for 2025, considering emerging trends, potential disruptions and growth opportunities. This includes evaluating market expansion possibilities, identifying new revenue streams, and planning for talent acquisition or development to support future growth.

Key Actions: Begin the strategic planning process for 2025 involving key stakeholders across the organisation. Focus on building a roadmap that balances short-term objectives with long-term vision, ensuring your company is prepared for the challenges and opportunities of the coming year.

Sustainability and ESG Initiatives

Environmental, Social, and Governance (ESG) factors are becoming increasingly important to every sector. In Q4, CEOs should assess the progress of their sustainability initiatives and ensure they align with both regulatory requirements and stakeholder expectations. This quarter is also an opportunity to set more ambitious ESG goals for the coming year. Failing to meet requirements can be costly, both financially and in terms of reputational damage.

Key Action: Review your company’s ESG performance and make necessary adjustments to meet or preferably exceed industry standards. Engage with stakeholders to communicate your sustainability efforts and future commitments and ensure they are onboard and, where necessary, compliant.

Mitigate Supply Chain Risks

Supply chain disruptions have been a significant challenge for many companies in recent years. Q4 is a critical period for reviewing that your supply chain is resilient, giving you value for money and can withstand potential disruptions. This might involve diversifying suppliers, increasing inventory levels or investing in supply chain technologies to enhance visibility and responsiveness. Again, CEOs should be looking at potential AI solutions to maximise efficiency of supply chain and logistics.

Key Actions: Evaluate your supply chain risks and take proactive measures to mitigate them. Consider building stronger relationships with key suppliers and investing in technologies that provide greater supply chain transparency, reliability and efficiency.

By prioritising these key areas with their Executive Team and using Q4 to review and adjust strategies and objectives, CEOs can confidently steer their organisations to year end on a high, with strong foundations laid for further progress and growth in 2025. As the business landscape continues to evolve, staying agile and proactive will be key to navigating the complexities of the complex modern market.

Rialto has a team of experts in Generative AI and other emerging technologies who can develop an action plan specific to your business and strategic priorities. Get in touch for a free initial consultation.

Rialto Consultancy and Rainbird Technologies Announce Strategic Partnership to Deliver Transformative AI-Powered Solutions

Uniting AI-powered decision intelligence and expert-guided transformation to elevate business success.

London (UK), May 22nd, 2024 – Rialto Consultancy, a leading global provider of change management, organisational transformation and multi-level employee career transition solutions, and Rainbird Technologies, the pioneering Decision Intelligence platform, today announced a strategic partnership to bring groundbreaking AI capabilities to enterprises.

This alliance combines Rainbird’s advanced, explainable AI technology with Rialto’s deep expertise in guiding organisations through complex people-oriented change initiatives. Together, the two organisations will empower clients to harness the full potential of AI to drive innovation, improve decision-making, and unlock unprecedented business outcomes through a compelling joint solution focussed on considerate AI adoption and workforce upskilling and transition priorities.

“We are thrilled to partner with Rainbird and leverage their cutting-edge decision intelligence platform,” expressed Richard Chiumento, Rialto Director. “By integrating Rainbird’s AI-powered insights and automation into our comprehensive people focussed change management solutions, we can help our clients navigate transformation with greater speed, precision and transparency.”

The partnership will focus on a joint go-to-market strategy, enabling Rialto to seamlessly incorporate Rainbird’s solutions into its portfolio of services. Clients will benefit from a unified value proposition that combines Rialto’s expertise in areas such as talent development, change communication, global career transition employee upskilling, with Rainbird’s ability to digitise human expertise, automate complex decisions and provide auditable explanations for AI-driven outcomes.

“Rialto’s deep understanding of organisational change and their proven track record of driving successful transformations make them an ideal partner for Rainbird,” emphasised Rainbird CEO, James Duez. “Together, we will empower enterprises to embrace AI-powered decision-making that is aligned with their strategic objectives and values.”

The partnership will initially focus on joint go-to-market efforts in the United Kingdom, with plans to expand into additional global markets in the future. By leveraging each other’s strengths, Rialto and Rainbird are poised to redefine the way organisations navigate change and harness the full potential of AI.

About Rialto Consultancy

Rialto Consultancy is an award-winning global provider of change management and organisational transformation solutions. With a focus on talent development, change communication, global career transition and employee upskilling, Rialto partners with enterprises to guide them through complex change initiatives and unlock their full potential.

For more information, visit https://www.rialtoconsultancy.com/.

About Rainbird

Rainbird’s revolutionary Decision Intelligence platform is transforming enterprise decision-making with trust and explainability at scale. For over a decade, Rainbird’s AI platform has enabled organisations to digitise human expertise into enhanced, yet transparent, extended knowledge graphs. Their advanced reasoning automates complex judgments at scale while providing auditable rationales behind each outcome.

For further details, explore https://www.rainbird.ai.

Press Contact

Rialto Consultancy: Justine Smith, Press@Rialtoconsultancy.com

Rainbird Technologies Ltd: Sabu Samarnath, sabu.samarnath@rainbird.ai

“Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.” Peter Drucker (a founding father of modern management theory)

If death and taxes are the only certainties upon which we can rely, the best we can do is consider and interrogate the likely developments of the near future and prepare our business models and personal career growth plans accordingly.

Here are some of the major themes that the Rialto team believe will influence the economy and global executive job markets in 2024.

1: Optimising AI.  

If 2023 was the year that early adopters got ahead and most doubters came round to the reality that generative AI is here to disrupt every part of our lives and many occupations, 2024 will see a more mature, pragmatic and strategic integration of frontier technologies into all aspects of work automation priorities.

It is imperative that executives prioritise the need to ensure senior leadership are bringing in the talent or hiring expertise to identify the most appropriate applications and introduce them across the business as seamlessly and effectively as possible.  By the end of 2024, the gulf between believers and dinosaurs will become increasingly evident.  The influence of generative AI is developing exponentially. Looking back at the pace of acceleration of adoption in 2023, it is almost impossible to imagine the disruptive force it could generate over the coming 12 months.

As McKinsey succinctly stated in its recent report, “What matters most? Eight CEO priorities for 2024”,  executives need to ask: “which parts of the business can benefit? how can applications be scaled from one to many? and how will new tools reshape their industry?”.

This is not just a paradigm shift, it is a revolution, with accelerated change now a constant; business models and mindsets need to adapt to be able to respond in real time to stay ahead of the competition.

Rialto can help you benchmark your personal readiness for the future of work and identify any skills gaps. We also offer a programme of live online events presented by experts in specific fields around the frontier technologies and their application in various functions and sectors.

2: Another year of economic uncertainty.

2023 proved to be a year of economic contradictions and we go into 2024 with the same equivocation. Despite all of the crosswinds which threatened to push the UK and major global markets into recession, including conflict in the Ukraine and the Middle East, double-digit inflation, record energy costs, high interest rates and the legacy of Covid driving a cost-of-living crisis, markets ended the year buoyant with the US indices reaching record highs.

With inflation falling rapidly, interest rates likely to follow later in the year, wages rising faster than prices, and promised tax cuts in the Spring, many forecasters are now predicting a grey market up to the UK national election, with stagnation rather than recession.

In the background, the risk of conflict spreading and causing energy prices to spike will continue to prompt caution among investors.

Executives and board members across most sectors will be emphasising the need for resilience, efficiency and frugality. Spending is likely to be targeted on processes, technologies and strategic priorities that will focus on savings to build up reserves and create agile business models to adapt to the fast pace of AI-driven change; leaders will look for creative, low risk ways to promote growth in an otherwise stale UK economy which continues to lag behind other G7 countries.

That could offer little in the way of relief to the lean executive job market which Rialto highlighted with exclusive data at the end of 2023. It showed a dramatic fall in publicly-advertised executive level vacancies on the year, highlighting the increasingly critical need for the most senior level job seekers to be able to access the hidden market, identify the opportunities meeting their requirements and upskill or retrain if necessary. Pivoting towards new roles created by the technological revolution could open further pathways to successful career transitions.  The focus is on creating a brand and skillset which are more relevant than ever to the new market demand curve for leadership talent.

3: Elections.

2024 is a year of elections, local, national and global.

Will it be a 1992 – the year Labour leader Neil Kinnock snatched defeat from the jaws of victory after taking a tumble on Brighton beach? Or another 1997-style landslide for Keir Starmer’s more centrist Labour party? Markets are always averse to uncertainty. How might that affect the economy?

PM Rishi Sunak has indicated he will call a General Election mid=way through the year.

Will his promised tax cuts fuel increased consumer confidence and prompt a commerce-led recovery? – or spook markets concerned about further increases to record borrowing levels?

The most recent polls put Labour 19% ahead of the Conservatives which would give them the seats they need for an outright majority and a strong mandate for change.

However polls are notoriously inaccurate. Not only did they get it wrong in the last two US elections and our Brexit referendum, they can reduce turnout for the leading party from voters convinced the outcome is a foregone conclusion.

Rishi Sunak will betting on an economic turnaround as inflation and interest rates fall globally to carry him over the line but will his immigration all-in on the divisive Rwandan policy see him go bust and bring on a surprise early election?

And what will it mean if Labour do win? Starmer is keeping his cards close to his chest so little detail in his manifesto so far. He and shadow chancellor Rachel Reeves are, however, determined to prove Labour can take care of business and keep tight fiscal control with new powers for the Office of Budget Responsibility so don’t expect any big public spending contracts, though the construction industry would see a shot in the arm with a promise to build 300,000 new homes a year for five years.  They have promised is to secure billions in private funding to promote growth in the regions, focusing on the green energy economy for which a massive injection of cash would follow a Labour victory.  Along with AI, it’s the growth sector of the moment. Can Starmer pull a rabbit out of the hat and rejuvenate the former industrial heartlands?

In contrast, Sunak has backpedalled on renewables in a bid to put fresh air between him and Starmer, so uncertainty over related future financial and economic policies is likely to deter foreign investment at a crucial time for the sector, potentially leaving the UK too far behind to play catch up with China and the US who are going full steam ahead in the race to become the green superpower.

Whatever and whenever the result, executives seeking new positions and career transitions could do worse than to reskill and pivot towards these emerging technologies.

Business leaders also need to keep an eye on regional elections, including the London mayoral election which could have a big impact on the City, and global elections, including US Presidential elections which will have an important bearing on Western relations with the crucial Chinese market.

4: Laser-focused strategic growth.

As leaders and executives seek to navigate stormy waters at the beginning of the year,  laser-focused strategic growth will be more important than ever.

Budgets remain tight, investment in new technological infrastructures will remain a priority; now is a good time to revisit and update McKinsey & Company’s 2022 10 rules for intelligent growth.

1. Put competitive advantage first. Find your winning formula first then scale up.
2. Make the trend your friend. Stay on top of emerging markets; recognise when the trend is waning and change.
3. Don’t be a laggard. If you’re ahead, keep moving to stay ahead, no treading water. Be more Apple, less Blackberry.
4. Turbocharge your core. How can you build strength into the core that will support new growth? Technology? Product development?
5. Look beyond the core. Expand organically using natural connections and progression.
6. Grow where you know. Optimise your local advantage, knowledge, connections etc.
7. Be a local hero. Win strong loyalty and brand awareness in your locality.
8. Go global if you can beat local. But be sure your product will transfer to new markets first
9. Acquire programmatically. Plan organic growth alongside new ventures. Think about the emerging sectors such as AI and green technologies.
10.  Shrink to grow. Prune dead wood and re-seed for stronger growth,

In this time of uncertainty, it is more important than ever that all leadership teams are constantly looking for opportunities for growth and development with minimal risk, whether micro or macro, into new markets, new sectors or improving on core business performance. Entrepreneurial curiosity needs to be built in to the workforce with strong two-way communications to open opportunities for all employees to contribute ideas to optimise performance at every level.

5: Filling skills gaps.

Technology is disrupting the way we do business at all levels but we need the right people at the wheel to prevent a kamikaze ride into the future.

Generative AI and other frontier technologies are bursting with almost limitless potential but are also fraught with tensions and risks that need a human touch. The most advanced business leaders are starting to recognise that abstract skills such as empathy, curiosity and adaptability are becoming more valuable to the fast-changing, AI-led economic landscape than traditional qualifications such as superior formal education. Emotional intelligence, creativity and strategic thinking are among the skills that cannot (yet) be replaced by technology.

The UK’s education system has been slow to catch on to the need for these skills to power the country’s future economic success. Even young people graduating from universities and sixth forms now have not been prepared for this brave new world.

Senior executives need to demonstrate these skills in their own leadership but also build them into the workforce through strategic recruitment and continuous upskilling and training. HR leaders should be bringing in AI applications to analyse and meet current and future skills requirements particular to the growth strategies of the business.

6: Minding mental health.

As the New Year blows in on the back of grey skies, driving rain and warnings of another gloomy economic 12 months ahead with further job layoffs and a lingering cost-of-living crisis, maintaining a feel good factor in the workplace is a challenge facing leadership in all sectors.

According to Gallop’s State of the Global Workplace 2023 report, almost six in 10 employees considered themselves quiet quitters – psychologically disengaged from work without a sense of meaning or purpose. It claimed that active and psychological disengagement costs the global economy $8.8 trillion a year or 9% of global GDP.

By genuinely committing to caring for the wellbeing and welfare of staff, companies could potentially make huge savings with minimal outlay at a time when critical skills shortages and economic uncertainty are threatening to undermine growth in every sector.

Investment in cultivating relational intelligence, empathy and introducing mental health toolkits, evaluation and support will pay dividends. That may mean hiring consultants or using AI programs to deliver focused training, continuous assessments and easily-accessed support services.

Employees who are being made to return to the office after the homeworking of Covid times and adjust to constant technology-driven changes in their daily operations may be at risk of burnout and disillusionment. Open, two-way communication, flexibility and understanding can all help cushion employees and make them feel safe and valued.

The CIPD claims flexible working can reduce staff turnover by up to 87%.

Some companies are going further, offering sensory spaces, menopause support and introducing wearable devices to track mental health, sleep patterns and AI programmes to analyse sentiment around workplace developments. HR directors should be actively analysing workforce engagement and identifying risks to reduce attrition rates and costs and maintain a healthy workforce to boost engagement and drive performance.

On a more personal level, executives and leaders have had to take on more responsibilities and cope with more change than at any time in history. Those in position should be aware of their own stress levels and look for ways of managing competing challenges, whether by re-evaluating leadership teams to maximise opportunities for delegation of duties or building in moments of decompression, rest and mindfulness throughout the working week.

For those seeking a career transition or out of work and actively looking for a new position, share your journey with a trusted relative, friend or consultant. It is too easy to get caught in a cycle of hope and despondency as opportunities come and go. Take time to reflect on any rejections and seek advice from someone who may have a more objective perspective and be able to help turn challenges into positive development.

In the World Economic Forum’s 2023 Future of Jobs report, 49% of those surveyed across industries anticipate AI to be a catalyst for job creation while 23% also expect it to drive job displacement. This displacement does not just apply to automation making certain roles redundant but also entails reshaping certain functions and shifting the skills needed by the professionals working alongside AI.

When thinking about the skills needed for future success, leaders need to consider both their own capabilities and the skillsets their team will need to possess to deliver impact while working alongside the digital workforce. With Generative AI and other forms of advanced technology taking over specific tasks and functions, what gaps may humans need to fill? How can man and machine work together in tandem to drive business growth? Our team have identified the following five skills for senior executives to focus their upskilling and reskilling efforts on:

1. AI Understanding: To work alongside AI effectively, one must possess a solid understanding of its capabilities, limitations, and functions. For senior leaders, it is imperative to understand what value AI can bring to your business, to be clear on the ‘how’ and ‘why’ your organisation plans to adopt it, and to ensure the rest of your team shares that same vision and understanding. Having a grasp of the scope of AI’s capabilities will make it much simpler to assign actions and owners, all while knowing that AI will not be a total replacement for all tasks and functions. While intelligent and impressive, this technology is not yet autonomous and will need a human at the helm prompting it into action and overseeing its outputs. Executives and their team members alike should treat AI as an assistant rather than a leader, learning how to coexist beside this technology rather than fixating on the losses it may create or overinflating expectations about its capabilities.
2. Analysis and Critical Thinking: One key area that AI excels at over human intelligence is its ability to process vast amounts of data in real-time and provide valuable on-demand business intelligence to business decision makers. This will include insights into markets, competitors, customers, supply chain productivity, and employee performance. While AI can compile this information into clean and digestible formats, artificial intelligence is not always able to assign relevance, perspective, or meaning to the insights it produces. It is therefore essential for leaders to hone their analytical and critical thinking skills to provide relevance to the information generated by AI and relate it back to the business’s objectives and strategy.
3. Bias Detection and Ethical Consideration: Of course, AI outputs should not be inherently and wholeheartedly trusted, as this technology has been proven to occasionally have ‘hallucinations’ and produce inaccurate outputs. Applying critical thinking and analysis to AI outputs can not only help mitigate the risks of misinformation but also help catch potential ethical errors. To be clear, AI is not an inherently unethical or biased technology, but with misuse or improper training can generate harmful outcomes. AI does not possess a human’s judgement to determine between right and wrong, and therefore leaders and their teams must be conscious of the dangers and potential harm of adopting this technology into business practices. This includes becoming conscious of the data sources AI algorithms are trained on, the potential harm of using AI for tasks such as recruitment or talent management, and the privacy concerns involved in sourcing and using information.
4. Emotional Intelligence: Adopting AI will be a major change for senior executives and their teams and is likely to cause discomfort and potential friction. Some members of the team may be eager to evolve, while others may feel threatened, intimidated, or anxious about the introduction of AI into their day-to-day activities. Therefore, it is of critical importance for senior executives to lead with empathy and understanding throughout the entire digital transformation process. Offer support and reassurance wherever possible. Understand your team’s perspectives and take their feedback on board.
5. Communication: To help ease concerns and make the transition to an AI-enabled workforce more effective, senior leaders need to become skilled and tactful communicators. Ensure that all goals, objectives, and expectations are shared clearly across every level of the business. Make it clear why the organisation is adopting technologies, how and when it plans to do so, and what this will look like in practice. Assign clear actions and owners with defined expectations and responsibilities. At the same time, it is just as important to listen as it is to speak. Open the feedback loop for questions, concerns, and suggestions. Making the entire team active participants in your business’s AI journey will help the process and man-machine partnership function much smoother.

In conclusion, as we stand at the crossroads of a transformative AI-driven era, senior executives must recognise that their role in shaping the future workforce goes beyond merely adapting to technology. It involves a profound shift in perspective, from viewing AI as a tool to seeing it as a collaborator in business innovation. These pivotal skills are the pillars on which executives can build a bridge between human ingenuity and artificial intelligence and are not just keys to embracing AI; they are the compass guiding us towards a more agile, empathetic, and prosperous future of work, where man and machine together drive the evolution of business and society.

On average, an adult makes approximately 35,000 conscious decisions every day. Some of these choices are as simple as ‘tea or coffee,’ while others have much higher stakes. For business leaders, that number is likely much higher and many of those decisions hold much greater weight. Day-to-day, senior executives are tasked with making choices that impact their business, their people, their customers and – in certain cases – wider society.

Each individual leader will have their own approach to decision making, with some preferring to seek the advice of trusted peers while others rely on their own intuition. In fact, research has found that more than 40% of CEOs make decisions based on gut feelings. But in our increasingly digital age, businesses and their leadership have a powerful weapon in their arsenal that hold incredible value for making smarter, more effective decisions.

Understanding Data-Driven Decision Making

‘Data’ is not unique to the digital age. Before the somewhat recent wave of digitisation and the subsequent migrations to cloud storage, businesses kept physical records locked in filing cabinets or stored in boxes. These methods were not necessarily the most convenient or secure but served their purpose of telling the story of the business via facts and figures.

Data looks rather different in the digital age. With our shift towards smart devices, social media, and e-commerce, businesses today have access to more data than they realise or utilise. The volume of online activity makes it difficult to pinpoint exact figures, but estimates suggest that 2.5 quintillion bytes of data are created each day. Every interaction, every web search, every sale, and every activity between the organisations and its audiences creates a data trail that helps the business to gain a better grip on its standing in the marketplace and among its customers and competition.

The process of using this information to guide the business strategy and validate courses of action is commonly known as Data-Driven Decision Making (DDDM). Organisations may do this by analysing macro trends and research from credible third parties, conducting their own surveys and focus groups, or running tests to generate original insights on specific products or business challenges. These and other DDDM practices have been used for centuries. However, an innately modern phenomenon is occurring wherein an increasing number of companies have begun using advanced technologies such as artificial intelligence (AI) to analyse the wealth of digital data produced by the everyday digital activities of the business.

Combined, these methods provide deeper insights into the activities of the business, its people, and the markets in which it operates.

Why Use DDDM?

According to a PwC survey of more than 1,000 senior executives, highly data-driven organisations are three times more likely to report significant improvements in decision-making. It is easy to understand why.

In the wake of the pandemic and its aftereffects, it has become more important than ever for businesses to develop the right strategy and prioritise actions that drive impact. The challenges in the marketplace have made it imperative for leaders to make wise choices regarding their products, customer experiences, operations, personnel, suppliers, and more. However, the stresses of navigating the tumult amid pressures to deliver business impact can often cloud judgement and create space for irrationality.

Becoming data-driven can help to keep the business on track by creating a stable model for decision-making that can withstand both troubling times and ideal operating conditions. Much of its value can be attributed to the fact that data is inherently objective. At some point or other, all of us will have heard the phrase, “Numbers don’t lie.” Data offers a similar infallibility. While it is possible for biases to creep into data collection methods and taint the outcomes, overall, data lacks the subjectivity and ‘blind spot’ thinking that intuition-based and other decision-making methods possess. When collected properly, data paints a picture of the way things are rather than presenting individuals or the business through the lens of how you perceive or wish them to be. It may not always be what we want to hear, but data will tell us everything we need to know to grow and evolve.

Because of its ability to benchmark the current position of the business, data makes it possible to better understand the potential impacts of any subsequent decisions and track progress along the way. Data can lend credibility to gut instinct or help steer leaders away from paths that may not deliver the desired impact. This is crucial in times of turmoil when every decision carries extra pressure, and resources may be increasingly valuable. Data analytics and insight generation can often highlight issues that may require immediate attention, areas for improvement, develop risk metrics or potential cost savings. On their own, these insights may seem small, but can help inform a wider strategy that pilots the business towards a more favourable position.

Since data is both logical and objective, it is much easier for business leaders to become more confident in their decision making over time. This confidence will be key for generating buy-in for any strategic initiatives and earning trust for the leadership team. Staff, customers, and other stakeholders want the business to be led by leaders who have proven their competence and their ability to make good judgements. Prioritising data in decision making increases the likelihood of achieving the best possible outcomes much more often, thus increasing the credibility of the leadership team in the eyes of their audiences, as well as the leaders’ own sense of conviction.

Top DDDM Challenges

This is not always as easy as it may seem. In the most recent NewVantage Partners annual survey, which tracks the progress of corporate data initiatives, just 26.5% of organisations reported having become data driven. The biggest challenge seems to be a people issue. 91.9% of executives in the survey cited cultural obstacles as the greatest barrier to becoming data driven. Crafting a successful data culture requires shaping collective beliefs and behaviours to unite all levels and areas of the business over a shared mission to lead with insight.

As with any major organisational change, there needs to be effort invested into communicating objectives, creating alignment, and ensuring the right values and priorities are embedded into the organisation’s practices. Leaders may experience pushback or resistance and will have to work through these changes collaboratively with their people. Data is a fluid asset that flows throughout the business and transcends organisational boundaries. Therefore, it can at times become difficult to assign clear ownership to it, which increases the complexity of managing the business’s valuable information. Communication is critical for assigning responsibility and creating the necessary alignment across teams.

The nature and sheer volume of the data itself presents obstacles as well. The majority of this information is unorganised with experts predicting that by 2025, 80% of global data will be unstructured. This form of data is more difficult to analyse, quantify, and search through. Common examples include email communications, photos and videos, social media posts, websites, and open-ended survey questions. When you consider how many of these items are generated each day, the burden of data analysis becomes much heavier. That is why many businesses looking to become more data driven have begun rapidly adopting advanced technological tools that are capable of assigning meaning and gleaning insights from this mess of information.

How data is collected, managed, and shared creates a major challenge both internally and externally. Customers are not naïve to the fact that the organisations they do business with collect and use their data. Over time, consumers and businesses reached an unspoken social contract in which customers agree to surrender their data in exchange for better products, services, and experiences. But as part of this agreement, it is also expected that the business will use and store this data in a way that safeguards their customers. In recent years, we have seen companies including British Airways, Yahoo, Marriott Hotels, and various social media platforms experience major backlash when this trust is breached. We have also seen the introduction of specific laws, such as GDPR, designed to provide additional protections to consumers in the data age. Navigating the ethical and regulatory considerations of fair data use is a challenge every business needs to take very seriously.

Becoming Data-Driven

But how can leaders overcome these obstacles and put DDDM into practice successfully? At Rialto, we consult with C-suite executives, Non-Executive Directors, HR Directors, Board members, and other senior leaders on strategies to enhance their capabilities and keep pace with the evolving marketplace. Our experts are advising senior leaders to develop a greater focus on the following:

• Maintain an Open Mind: The first step to becoming more data-driven is to be willing to take it on board. Data will not always tell you what you want to hear or confirm the beliefs you may have, which can be uncomfortable. This discomfort may be especially strong for leaders who have historically relied on gut instinct in their decision making. To reap the benefits of data, you need to think of it as an ally. Leaning into your organisation’s data can make you and your business more efficient, more effective, more strategic, and more targeted than ever before.
• Take a Proactive Approach: DDDM is most often reactive in nature. An insight is presented by the data which in turns triggers a decision to either remedy it or follow in the direction it leads. While this is often fine, sometimes the insight is gleaned too late for the subsequent action to make a real impact. Therefore, leaders should aim to use data proactively to become more strategic. Data does a great job of presenting what is, but it is also very useful for assessing what could It is possible to leverage insights in a way that enable the business to test potential courses of action, predict trends, or identify budding problems before they worsen. Learning to use your data in this way will help you navigate the present while setting your organisation up for the future.
• Keep Data at Your Core: Of course, for DDDM to be effective, it needs to be consistent. Your organisation’s data needs to be at the core of all decisions, not just the larger or more strategic ones. When deciding anything, leaders should reflect on the data rather than reverting to gut instinct or previous behaviours. Make it standard practice to tie all decisions back to the data to support your thinking. Use all any data sources available whether it is your digital data, research your organisation conducts itself, or simply the latest macro trends and stats. Over time, referring to the data and applying relevance to your decision making will become a habit that can support more analytical ways of thinking.
• Understand Where DDDM is Headed: While AI and other technologies are not the only way to assess or collect data, these tools are unrivalled for the depth and efficiency they can produce. Therefore, DDDM is relying more heavily on the insights created and presented by advanced technologies. AI is capable of analysing all the organisation’s digital data constantly in real time, a feat no human worker could replicate. This technology can also process and make sense of millions of data points in a matter of seconds. It would take a human worker months of nonstop work to get through this volume of information, and by the time they finish, it is likely that the trends and market conditions will have changed. To keep abreast of ever-changing consumer habits and economic fluxes, businesses will increasingly rely on digital DDDM tactics moving forward. Understanding this now will help to prepare for this inevitable shift.
• Upskill as Needed: That said, it is critical for leaders to have the right digital capabilities for navigating the future of DDDM. Given where DDDM practices are headed, a baseline understanding of AI will be of value to any leader possessing decision-making responsibilities. To support data-driven mindsets, leaders should also look to increase their analytical thinking capabilities. Being able to make sense of patterns, spot anomalies, and derive meaning from charts and figures is a crucial aspect of becoming data forward. The ability to translate raw figures into business relevance and commercial thinking will also serve you well. Additionally, honing softer skills like communication and collaboration are crucial for creating data driven cultures. The most effective data-driven leaders are those who empower their teams to become active contributors the business’s growth. Focus on improving these areas to get the most of your DDDM activity.

If you would like support with strengthening your capabilities through Leadership Development executive coaching or creating a data-driven culture within your organisation via our Business Transformation services, please get in touch with our team.

Failure is not the true enemy of success; complacency is. As humans, it is in our nature to stick with what we know and gravitate towards tried-and-tested approaches that have previously yielded results. But as we have learned through ongoing disruption, sometimes what worked before no longer applies.

Many senior executives will have steered their businesses in new directions and made major organisational adjustments as a result of new challenges, but may have neglected to make necessary changes on a personal level. New ways of working require new ways of thinking, leading, communicating, and operating. If you as an individual are not growing and evolving alongside the business and the wider marketplace, you risk negatively impacting your organisational and personal effectiveness as a leader.

Change does not need to be radical to be effective. In fact, smaller sustained action is often more beneficial for generating long term impact than sudden drastic overhauls are. By committing yourself to a series of regular activities, you can help to ensure you are performing just as effectively and consistently at the start of the financial or calendar year as you are at the end.

Here are five pieces of executive career advice and our career coaches’ suggestions for manageable goals you can focus on to achieve long-term, sustainable value at the senior level.

1. Focus on Self-Improvement

In psychology, ‘self-actualisation’ is at the top of Maslow’s Hierarchy of Needs and is the one step left to strive for after our basic need for sustenance, security, socialisation, and status are met. We are all predisposed to desire to reach our full potential. For many senior executives, there is not much further left to climb up the professional ladder in terms of title or role, and therefore this esteem comes from achieving one’s own internal purpose.

This ideal will look different for everyone, and in our executive career coaching work we advise our clients to gain a clear understanding of what this ideal means to them on both a personal and professional level. What fulfils you most in your daily life? What do you want to be remembered for someday? What values, goals, and priorities drive you at this level in your career? What type of life do you want to be living, and what is your optimal career at this stage?

The next question is focused on the present scenario, namely, how far away are you from reaching that version of yourself, and what are the key steps you can take towards getting there? For many, the easiest place to start is within. Set the intention of taking time out to assess and improve. Take stock of your strengths and weaknesses with full honesty. Assess whether those values and goals you have set for yourself are being served in your current state, and if not, what you could be doing instead to live out those values and reach your goals sooner. The things you valued earlier in your career may differ from what matters most to you now. Your circumstances may have also changed over time. Apply both big- and small-picture thinking here and be willing to shine light on even the most shadowy parts of yourself.

Our advice for executives is to not treat this as a one-off activity. You can set time out for a deep dive, but should check in with yourself at various points throughout the year to ensure you are keeping on the right path. While setting an agenda at the start of your self-improvement efforts can help you keep focus, it is important to remain curious. As we experience more life, our goals, circumstances, and priorities change. We are rarely the exact same people we were in January by the time December rolls back around. Therefore, it is important to stay curious about the world at large, your career, and yourself throughout the year and adapt and flex as needed. These are valuable skills, and this openness and agility will serve you well.

2. Acquire New Skills

Investing time in your own capabilities is always worthwhile for enhancing your value in the marketplace and furthering your own personal growth.

Over time, you may have picked up on a few of your own shortcomings. But one of the best ways to identify what skills will be most valuable for your career is to research macro and general industry trends, as well as those relating to your job function and sector. Gaining an understanding of what’s happening in the marketplace and the wider world can help you to identify opportunities and threats to your business, as well as to your personal growth and progression. We do this regularly with our career coaching clients, and it is majorly beneficial for helping them solidify their career objectives.

Picking up new skills, prioritising continuous learning, and leveraging your existing capabilities in a new role can help you to take advantage of the next growth curve. Our latest RALI insights illustrate that data literacy and digital/technology literacy continue to be key as many organisations ramp up their digital transformation plans. You do not have to learn to code, but you do need to have a general understanding of the role technology is beginning to play in your business, your industry sector, and your customers’ lives. Our insights also show that soft skills such as communications and collaboration continue to matter in the hybrid working world. Also, as previously mentioned, agility and flexibility are high up on the skills agenda in the continuously disrupted marketplace.

These soft skills will take internal work to develop and are learned in practice. As for the rest, you can develop those harder and more technical capabilities through your own research, seeking out training opportunities, enrolling in a course, or attending topical professional events such as those offered throughout the year by Rialto.

3. Reassess Your Leadership Style or Ways of Working

Soft and hard skills may not be the only areas that need adapting to move forward. As we have learned first-hand these past several years, it is often the case that many of the tactics that worked in the past may no longer be effective in the face of new challenges or business conditions.

You may find this is the case for your leadership style or ways of working. Perhaps you have introduced new practices in reaction to challenges or situations that arose in the past and remained on that same path even after the issues were resolved or no longer impacting your business. You may have even resisted change altogether, taking on an ‘if it isn’t broken’ mentality. Either way, you may be backing your team and the business into a corner and stifling their opportunities to flourish.

Many businesses conduct periodic reviews with their teams and leadership, which helps make it easy to glean feedback that can fuel this improvement agenda. These reviews should be approached not as an opportunity to critique your team, but as an opportunity to learn about the business from a different perspective and gain insight into how your leadership is either helping or hindering growth. If your organisation does not conduct these reviews as standard, you can have informal chats with your team or colleagues to discuss what is and is not working within the business and where your leadership could improve. Beyond that, seeking out career coaching can help you gain insight from an objective third party.

Our advice is that this too should not be treated as a one-off activity and should be revisited periodically. Every executive should be regularly collecting feedback day in and day out and adjusting their style accordingly. You may find that your team requires compassion and empathy in one period, and confidence and boldness in another. We never know what the day, month, week, or year will bring when we enter it, so it is imperative to constantly evolve.

4. Refresh Your Personal Digital Brand

How you present yourself within your organisation is important. But it’s also imperative to position yourself appropriately in the external market – i.e. in your industry and the job market. Senior leaders are often the most public-facing members of the organisation, which means that reputation and perception matter in many of these roles. Your reputation is crucial to gaining respect within your industry. For those planning a career change or undergoing the executive job search process, the focus should be on differentiation in a highly competitive senior marketplace. Are you being seen by the right people, and are you making the right impressions?

In all these scenarios, having a strong online presence is incredibly valuable. In our digitally driven age, this has become our frequent first impression of people. Ahead of a meeting, you may run a quick Google search, or before an interview the HR team will most likely review your LinkedIn. These activities enable us to create perceptions about one another before we even meet. It is an inevitable reality of our technology-driven daily lives. Therefore, you need to ensure that you are making the right impression.

Furthermore, your online presence can help attract opportunities for speaking engagements, conference attendance, or even new roles. LinkedIn is a powerful player in the executive jobs market. According to LinkedIn’s own data, 52 million people use the platform to search for jobs each week. Eight people are hired every minute, and 101 job applications are submitted through the site every second. It is an incredibly powerful tool, with benefits that you cannot afford to miss out on.

Our career coaches advise setting aside some time to dedicate to your personal digital brand. Assess which platforms you want to be found on professionally, and work to strengthen your profile. If you haven’t updated your About section, Experience, Education, or profile imagery in a while, make sure they are relevant to your current circumstances, and that they support your strategic objectives. Try to get into the habit of updating these sections whenever new developments happen.

If you aren’t a regular LinkedIn user, it is never too late to start. Many might find LinkedIn a bit daunting, overwhelming, or time consuming. Really, it is not as complicated as it may seem, and it is possible to reap the benefits of LinkedIn without spending all your time on it. Set a block of time aside to overhaul your profile at the start of your efforts, but also spend a little time on it each week to keep up your presence on an ongoing basis. The easiest way to do this is to build LinkedIn into your workday routine. Dedicate five to ten minutes each day checking your notifications and messages, interacting with others on your feed, sharing content, or engaging in Groups. It’s a short bit of time, but through the year it can really add up.

We have a blog series that can help you get started. Alternatively, if you would like individualised help tailored to your specific needs and objectives, we offer bespoke personal digital branding programmes.

5. Grow Your Network

There is more to LinkedIn than thought leadership. LinkedIn is a social networking platform, with the operative word here being ‘networking.’ The value of having a strong professional network cannot be overstated, but it tends to be something we let fall to the wayside over time. Data from McKinsey shows that only 14% of professionals have grown their networks since 2020, while less than 50% reported making any effort to do so. In neglecting your network, you may be missing out on opportunities to grow and enrich your career.

Our career advice in this vein is to make it a point to extend both your physical and virtual network. If you aren’t connected online to those you know physically, be sure to bridge that gap across touchpoints. Online, you should also consider reaching out to those you may not directly know but who may be beneficial contacts for you to have. In fact, research from MIT, Harvard and Stanford found that weaker social connections on LinkedIn have a greater effect on job mobility than stronger, more direct connections. Reaching out to your lesser known, secondary, or third-degree contacts on the platform is more likely to yield opportunities than mining your close personal relationships.

Make time to review your connections to ensure you haven’t missed any key ones, and make the task of growing your network into a regular LinkedIn habit. You could set KPIs for yourself to keep on track through the year, whether that be setting a goal to send a certain number of new connection requests per week, or growing your network by a specific number by a certain date.

We understand that this activity can take a greater time commitment to get right. Taking the time to research those potential connections and sending out requests can require time that busy senior executives do not possess. We do offer a service to alleviate this burden, enabling you to grow your network with minimal effort and focus on the more important task of developing relationships and sharing insights. Contact us to learn more.

In summary, if you have fallen into the trap of becoming complacent with your own personal development, it is time to remedy that. Regularly setting targets for yourself can be a great motivator to enhance and develop as an executive, and are much more likely to generate sustainable long term growth.

At this point, we are no longer strangers to disruption. It feels as though we have adapted, redirected, and flexed nonstop since early 2020 to the point where this has become our default mode of operation.

2022 was a continuation of this way of being rather than a deviation from it. While we saw the end of most of the remaining COVID-19 restrictions worldwide, the effects of the pandemic continue to ripple through our personal and professional lives. Rising inflation, geopolitical tensions, disrupted supply chains, greater adoption of emerging technologies, and shifts in the job market have created a new landscape for leaders to contend with as we wrap up this year and prepare to begin anew.

Naturally, many leaders are concerned about what lies ahead for the next 12 months, and what these hurdles might mean for their business’s growth, profitability, and shape. As many of our clients move their focus to 2023, we are highlighting five of the main challenges and priorities they foresee ahead.

1. Transforming Business Models and Culture

With accelerated and disruptive changes remaining a constant, business leaders need to continue to adapt existing business models, experiment with new approaches or change direction, informed by past lessons. If the last several years have taught us anything, it’s that we need to embrace flexibility and agility to overcome challenges. Many businesses and their leaders have adapted out of necessity rather than strategic or competitive motivations. That needs to change in 2023.

Business leaders can no longer ride the waves of disruptions in an attempt to keep their heads above water. The time is coming to think differently and boldly. Agility is a critical component of this adjustment, but rather than simply flexing with the times, leaders need to be tracking the disruption and looking a step ahead.

If supply chains are insecure, efficiency and costs need adjustment, and customer expectations are fluctuating now, what might that look like moving forward? What implications might current disruptions have in both the short and long terms? What changes to organisational goals, standards, and practices will need to be made as a result?

This is the time for leaders to shake the constraints of legacy thinking and models. What has historically worked may no longer fit the current and future needs of the business. In 2023, leaders will be tasked with determining which models and practices or team mindset are most effective and implementing them into the organisation’s ecosystem.

Expect to see continued shifts in the ways we work as a result. Hybrid working models have been with us long enough now to no longer be considered ‘exploratory,’ so expect to see businesses solidifying their stances on their staff’s office attendance in 2023. Hybrid calls for more fluid organisational hierarchies, with employees taking on more individual self-management responsibility and working more closely together. Rather than making decisions and edicts in a top-down management style, the role of the leader in 2023 will be more focused on encouraging and empowering the rest of their team’s decision making, autonomy, innovation, and collaboration.

2. Talent Shortages

Businesses will continue to face challenges in building teams in 2023. The effects of the pandemic’s ‘Great Recession’ are still with us all, with PwC’s Global Workforce Hopes and Fears Survey from earlier this year finding that one in five workers globally had plans to quit in 2022. Moving into 2023, we are also contending with trends such as ‘quiet quitting’ in which employees’ burnout impacts their motivation and productivity, as well as many major organisations enacting their own hiring pauses in reaction to economic difficulties.

All these factors combine to create a turbulent talent market in the new year. Many executives will enter the ‘job’ search either unwillingly as the result of redundancy or corporate restructures, or willingly in search of increased reward or deeper fulfilment. Rialto Associate Director Nicholas Storey expects that the latter motivation will be a key factor driving the talent market in 2023. He says:

“YouGov data has found that only 17% of people actually enjoy their jobs. That means that the other 83% are waking up to attend jobs that either don’t excite and fulfil them, don’t pay them enough, or don’t match their skillsets. After enough time, that will wear on a person to their breaking point at which time they will likely undergo a transition. On the business level, this is a big issue as you end up with staff that are dissatisfied, not invested in your organisation’s mission or objectives, and on their way out. I think 2022 was a wakeup call for many leaders in this regard, so I expect that in the new year these leaders will actively look for ways to help their employees feel more fulfilled and valued where they are while also enticing new talent to come on board.”

Employers need specific skills on hand to grow the business and deal with the challenges ahead, and therefore they need to be in the best position to develop their existing teams and attract any skills by they don’t have. Retaining and attracting employees will be a top priority for HR directors and other leaders in 2023 but will be difficult to accomplish with such fierce competition in the marketplace. While the Great Recession and corporate cutbacks have injected an influx of talent into the market, not all these professionals possess the in-demand skillsets that will help propel the business into the future. Therefore, competition for those individuals who do possess these capabilities will be fierce. Organisations need to consider what they can offer to new talent that sets them apart from other businesses, whether it be financial reward, aligned values, opportunities for progression, training, or beyond.

3. Upskilling for Teams and Leadership

If leaders cannot recruit the talent they need, then they will need to cultivate talent and skills required in-house.  Investing in skills and training for current staff can help ensure the business has the skillsets it needs for ongoing success without the difficulties of having to recruit it. Not only does this set the business up for success, but it also helps to deepen employee’s individual investment into the business and improves retention. Expect to see more businesses invest in in-house training or funding outside learning opportunities for employees in the new year.

Leaders will need to invest in their own skillsets as well to stay relevant. However, leadership is complex and varies by person and organisation. There is no singular recipe or combination of skills that ensure a leader will be successful in their role, but there are a few areas where senior executives can focus their efforts in response to the varying shifts in the marketplace to become more effective in highly disrupted environments.

While it will be imperative for those at the helm to have the necessary technical capabilities that their roles and industry might require, at the leadership level there is an even greater need to focus on the development of skills that help those in charge to better engage their stakeholder audiences.

‘Human-focused’ skills like communication, collaboration and empathy will be important focal points in 2023. The pandemic created a need for more compassionate leadership and continues to matter as we enter 2023 amid financial strains, geopolitical instability, and other challenges. Leaders need to be able to show resilience themselves whist also taking time to understand the circumstances of their staff, stakeholders, and customers so decisions can be made with those groups front of mind.

If future success is to be achieved through cross-department collaboration and empowered teams, then leaders need to be able to bridge the gaps between groups and create alignment. As mentioned, many organisations will be shifting away from top-down leadership styles in 2023. For this to be successful, communication will be key. It falls on leaders to engage their teams, customers, and other stakeholder audiences in conversation to gain insight and identify future opportunities and areas for improvement or diversification. Amid so much change, leaders will also need to ensure they are sharing the right messages with the right audiences at the right time. This requires tactful communication skills that take time to hone and develop therefore doing so would be a worthwhile investment for any senior executive in 2023.

4. Accelerated Digital Transformation

Of course, strong digital skills will also be imperative at every level as digital transformation disrupts at an accelerated pace. According to data from Vistage, despites 86% of decision-makers expecting a recession, the majority of leaders are poised to spend more on technology in 2023. In fact, 51% expect to increase spend by an average of 21%. This will involve a modernisation of both hardware and software in an attempt to streamline practices, make better use of data, and optimise organisational efficiency.

There are several major trends that business leaders should be focusing on in 2023. Cloud technologies and ‘bossware’ tools will remain popular as staff splits their time between home and the office and leaders aim to keep track of productivity. Augmented and Virtual Realty (AR and VR, respectively) tools are positively impacting the experiences that companies can deliver to their customers and are in the early stages of reshaping how we work via the Metaverse. However, one technology continues to reign supreme above all others.

Artificial Intelligence (AI) will remain a top exploratory area for businesses in 2023 and will touch every industry and function in some capacity. Rialto consultant Katie King is well-versed in this shift, having published two books on the impacts of this technology on businesses. She predicts:

“We are seeing record AI adoption following the pandemic, and the population of businesses actively using and exploring this technology far outnumbers those who continue to resist it. AI makes it possible to overcome so many of the challenges that plague businesses today such as delivering results with limited teams and resources, managing a disrupted supply chain, and navigating ever-changing customer demands. There are so many tools and vendors already in the marketplace, which may make it feel a bit overwhelming to start but also lowers the barrier of entry for businesses looking to adopt. I expect that many of the holdouts will shed their AI inhibitions and get on board in the new year and that this technology will be an integral part of many business functions by the end of 2023.”

Expect to see AI take on a more active role in the new year. HR will enlist automated tools for their recruitment, training, and employee engagement activities. Manufacturing and operations will assign AI to resource optimisation, maintenance, and supply chain management. Sales and marketing will use technology to better understand customers, deliver more personalised experiences, and keep on top of trends while management will leverage AI to gain real-time insight into all areas of the business. There is not a single function that will not be impacted by technology, and businesses seem more open-minded than ever about embracing it.

Of course, as practices become more digitally driven, risks increase. Cybersecurity threats are at an all-time high with new threats emerging every day. As businesses invest in new tools, they must also be thinking of ways to safeguard their systems against any vulnerabilities. Therefore, it is essential when assigning 2023’s technology budget to allocate funding for security initiatives. All it takes is one breach for customers to lose confidence in your business entirely.

5. Sustainability

All that in mind, a threat bigger than cybersecurity, inflation, technology, and talent shortages looms above us all. Climate change continues to worsen year-on-year and cannot be ignored. As a result, customers are demanding greater transparency in organisations’ sustainability initiatives, climate-friendly products and services, and pledges from businesses to ‘do better.’ According to Harvard Business Review, over 700 of the 2,000 largest publicly traded companies—including 52 of the FTSE 100— have stated their intentions to reach net zero carbon emissions by 2050.

If your organisation has not defined its sustainability values and begun altering its practices accordingly, then 2023 is the time to do so. Take the time to zoom out on the big picture of your day-to-day activities and to think critically about the impact your business is having on the world at large. From there, you can begin to identify actionable steps towards change. You will not be able to drastically reduce your impact overnight or eliminate your environmental footprint entirely, but small actions can compound and amount to major impacts over time. In 2023, businesses might consider switching to renewable energy sources, reducing waste, tightening up your supply chain, or allowing staff to work remotely more often.

Beyond demonstrating your organisation’s dedication to the global issues that impact your people, taking the time to examine your practices may highlight other inefficiencies and potential cost savings you may have otherwise overlooked. At the end of the day, an investment in sustainability should be part of all decision making, no matter the cost.

After three full years of disruption and change, there is still more ahead in 2023. Therefore, it is critically important to take the personal time to reflect and learn from what has come before so that we may continue to evolve and drive business forward and remain competitive across an ever-changing landscape.

As the business landscape continues to shift and evolve, many executives may be feeling uncertain about their futures. In the face of widespread insolvencies, profit warnings, and restructuring plans, it’s more important than ever to seek out strong executive career advice to ensure that you’re prepared for any potential disruptions in your career path. With so many factors at play, from global supply chain disruptions to changing consumer behaviors, it’s critical to have a solid strategy in place to navigate these uncertain times and come out on top.

In moments like these, the focus often shifts to the business, with leaders needing to make careful and difficult decisions on whether to adjust structures that might be undermining growth or change strategic direction towards some form of transformation. This may require reworking practices, introducing new technology and new operating models, rethinking customer segmentation, geography, making challenging staffing decisions, re-evaluating and redirecting investments, or a combination of these. Clearly, the primary objective is to safeguard the future of the business.

But when these moments strike, how do executives demonstrate value and the impact they can make? How can you become an integral part of a solution driving growth and setting the organisation up for continued success? Read on for our experts’ top executive career advice for navigating a restructuring.

Stepping Up

When the business takes centre stage during times of turmoil, the focus is usually on the collective rather than the individual. No one is going to automatically push you up the ladder or carve out routes to progression for you. Promotions and pay rises are not guaranteed. The responsibility of managing your career has to be completely your own.

This can feel equally daunting and liberating. It also presents a choice. You can choose to become complacent and let the future happen, or you can seize control of your own destiny. Only by having a clear plan that puts your career into your own hands carving out the right opportunities for yourself do you give yourself the best opportunity to progress.

Being able to take initiative and inspired action whilst adding value and driving results will become critical. Restructuring challenges senior leaders to either step up or step aside. Rather than bowing out and accepting the latter option, most will look to take their career and their skills to that next level, whatever it might be.

Mindsets and Skills for Success

In the evolving environment, our experts’ executive career advice is to consider setting yourself standards to make game changing, transformational career moves. It is important to think both internally and externally about your value and impact.

What can be done from within to make an impact? What external factors may be holding the business back, or influencing the conditions in which it operates? You must understand which challenges lie on both sides and how you should be equipped to help overcome them.

• Confidence, Communication, and Conviction: If you have ideas about how you can help the business progress where it’s clear a restructure is needed, now is the time to speak up. Do not be afraid to put your ideas forward and become part of a solution. Do not assume that others have noticed the same things you have. You need to be willing to be the person who points out flaws in the ‘as is’ status quo and who does not let complacency and comfort overrule progress. Some executives may feel they lack internal support during a change when the focus is solely on keeping the business on course, so they must therefore be willing to back themselves and become their own greatest advocate. That said, volatile times often create high stress and pressured environments where miscommunication may occur. The clarity and delivery of your ideas is just as important as the confidence with which you present them. Because of the pressures involved, you may need to navigate a wide range of emotions with the leadership team and stakeholders.
• Relationship Management: It is crucial to have a united front on the inside of the organisation. Alignment amongst team members is key to delivering transformation. Global research continues to demonstrate that most transformations fail because stakeholders are not aligned. Understandably, it may feel like ‘every man for themself’ as economic and operational uncertainties lead to stress and reflection. For leaders, it is important to gain an understanding of what your team’s personal priorities are in order to effectively influence them to buy into your organisation’s change and growth objectives. You need to get comfortable with wearing various hats simultaneously playing different roles with different people. With the board and C Suite, you may need to become an advocate for your team or an advisor. For your team, you should provide a stabilising force. With clients/customers, you offer a much-needed resource. As situations evolve, you will need to navigate these various relationships with tact, empathy, and sensitivity.
• Agility and Future Focus: We can expect some of the current volatility in market dynamics to stay for a while, which will require a willingness to adapt accordingly. Once today’s challenges subside, new ones will spring up in their place. It is likely that we will see an endless cycle of disruption that ebbs and flows, and senior executives must be ready to evolve and lead. That means developing the ability to adapt in real time while also looking ahead. We know current threats such as climate change and digitisation will remain for the long term, so it’s best to embrace them now. But it is not just our challenges that will change. We have already seen shifts with hybrid working, and our working models will continue to evolve. Expect to see rigidity and hierarchical structures challenged by these dynamics for more fluid ways of working that favour project-based and people centred leadership styles for maximum adaptability. Restructuring offers an ideal opportunity to adopt new practices that improve the business’s efficiency and profitability, so it is better to embrace agility now to set the organisation up for future flexibility.
• Customer Centricity: If you are not also considering how these changes will impact your customers, then the battle is lost before it has even begun. Every challenge your business faces trickles down to your customer through the products and services you are able—or unable—to offer successfully. Your customers must be at the very core of all the efforts that spring up from a restructure. Their needs should underlie every idea you propose. They should be at the core of all strategic conversations and inform any changes you make to your practices. The aim of a restructure is to make the business as efficient as possible and increase its profitability. It is ultimately your customers who will be impacted by these changes, and whose activities will make or break your efforts. Keeping their needs front of mind is non-negotiable.
• Digital Capabilities: Digital will underscore all of this. Digital transformation has accelerated and is increasingly critical for survival. Understanding the new tools in the market and having the capabilities to use them will be highly valuable. You may be tasked with adopting these tools in your role, introducing them to your team, or implementing them into your new, restructure-driven strategy. Fundamentally, digital capabilities are becoming much more imperative for current and future business success as most Boards will invest more in this area in the future.

With so many moving parts in the wider external market and within your own internal business landscape, making time to step up, take control of your career, and drive impact may feel a bit daunting. But if you don’t, then who will? Having command over your next move and honing the right skills will enable you to become an asset for business transformation and success and will demonstrate your continued value as business dynamics evolve and organisations transition from one phase to the next. Be willing to back yourself and put your ideas forward, because you just might have exactly the solution that a business needs to charge ahead.

It is easy to understand why so many professionals choose LinkedIn as their preferred medium for building their personal brand and navigating an executive job search. When used correctly and strategically, this platform can be an incredibly powerful and valuable tool for senior executives looking to build their profile, enhance their career prospects and expand their networks. One study found that 122 million people received an interview through LinkedIn with 35.5 million having been hired by a person they connected with on the site, highlighting the potential to create real opportunities from this platform.

With approximately 830 million LinkedIn users in more than 200 countries worldwide, the site has become a staple of professional activity. Because of its popularity, many executives are drawn to building their presence on LinkedIn as opposed to pursuing other thought leadership avenues such as registering as a speaker, creating their own website, or starting a podcast. LinkedIn boasts built-in audiences and some great features to allow you to reach them.

We know that crafting a personal digital brand is not like creating your CV, so bringing it to life online takes more than simply having a flat profile on multiple platforms. Creating a successful personal digital brand involves taking the time to be present and comfortable in a nonstop online discussion environment and to effectively live out the brand you have established.

If LinkedIn has been your chosen medium thus far, it is likely that you have the basics completed but are looking to take your LinkedIn use to the next level or have some questions about how to use the site to your maximum advantage. We have compiled a list of five frequently asked questions from our clients about using the site in an executive job search and beyond that may help you enhance your presence and derive real benefit from your LinkedIn activity:

1. Should I use the ‘Repost’ or the ‘Share with your own thoughts’ option?

The ‘Repost’ feature on LinkedIn is one of its newest additions as of summer 2022. Similar to Twitter’s ‘Retweet’ function, choosing ‘Repost’ will share that post with your followers. It will appear the same as it does on your feed, with a small bar above it that indicates you have reposted it.

While this may help a post from your peer or company page get more views or engagement, it does very little for you in terms of thought leadership. We usually recommend our Personal Digital Branding clients use the ‘Share with your own thoughts’ option and take the time to add a bit of commentary with your thoughts on the posts’ content. The only drawback of this option is how LinkedIn’s algorithm treats Shared posts. If you have used this feature before, you may have noticed that your Views or interactions were lower on these posts compared to any original posts you may have sent. There is no real explanation for why LinkedIn does this, but it is something to consider when debating what option to use.

A great alternative is to leave a salient and thoughtful comment on the original post, as posts you’ve commented on will still appear in your followers’ feeds. This option will also put you in front of the original poster’s audience and potentially lead to more eyes on your profile, new connections, or opportunities.

2. Can others see the things I like and comment on?

Yes. Anyone who visits your profile can see what you have shared, what posts you have liked, and what comments you have left on others’ posts in the ‘Activity’ section. Those you are connected to will see this content on their feeds, and above the post in question will be a bar with your name and an indication of how you interacted with that post (i.e. “commented on this” or “finds this insightful”).

Therefore, it is important to be mindful of what you say and do on the platform both inside and outside your own profile. You never know what recruiter, potential employer, or other potentially beneficial connection may see your activity and what impressions of you they may draw from it. It is critical to ensure that all aspects of your professional profile, including your activity, are aligned to what your current or future employer might expect from you. It is also crucial to consider what audiences you might want to reach, networks you may want to be a part of, or thought leadership perceptions you may want to create and tailor your activity to those specific audiences. If you want to be associated with a specific thought leadership subject, try to interact with content related to those subjects so that anyone who checks your Activity will see that you are truly engaged with the topics you are championing. Ensure that the trail you are leaving online is a good reflection of how you would like to be perceived professionally.

3. Is there a limit on how many connections I can have?

Yes and no. To push the value of quality connections over quantity, LinkedIn caps the number of ‘Connections’ you can have at 30,000. The thinking behind this is that no one could possibly know or communicate with more than 30,000 people on a professional level, and even that many is overly generous. When you are Connected to another LinkedIn user, you gain access to each other’s networks, you can send direct messages to one another, and you will see each other’s content on your feed. But what happens once you exceed 30,000?

Anyone who tries to Connect with you after you hit this threshold will instead become a ‘Follower.’ What this means is that they will see your content in their feed, but not vice versa, and they will also lack all of the other benefits of a Connection. The same will apply if you try to Connect with anyone else.

LinkedIn does offer the option for you to trigger this earlier than 30,000 Connections with what it calls ‘Creator Mode.’ If you enable this setting, no one will be allowed to Connect with you, even if you have less than 30,000 Connections. Instead, the only option is to Follow. They will see your content, but you will not see theirs.

While enabling this setting may sound appealing from a thought leadership standpoint, we typically advise our Personal Digital Branding clients against it. Most senior executives will be looking to expand their networks and engage in meaningful interactions with industry peers. If your aim is to make a career change or to attract new opportunities, Creator Mode makes it much more difficult to get in contact with you. Creator Mode is best reserved for those purely focused on thought leadership who are not interested in building out their network. Think of business leaders like Richard Branson and Bill Gates, whose LinkedIn profiles are set to Creator mode and only enable you to Follow rather than send a Connection request.

4. Should I ‘cold connect’ with someone on LinkedIn?

If you are looking to build a stronger network and actually derive value from it, then you need to be thoughtful and strategic about the people you connect with. Networking can certainly be a numbers game, but at the senior level you should have a good idea of which Connections might or might not be ones you can share useful insights with. Our experts’ advice is to not just accept any and every Connection request that comes through and instead exert a bit of judgement over the potential shared benefit of being in the same network.

That said, that does not mean you cannot connect with someone you have never met in person. If there is someone you feel could be a good Connection for you to have, there is no harm in sending them a request. However, if you are going to do this, we recommend that you think about what shared value, interest, or connection you have that would persuade this person to want to connect with you. For example, if you have something relevant in common such as your membership in the same LinkedIn Group, attendance at the same industry event, or Connections in common, that could provide the link you need and demonstrate enough mutual benefit for that person to accept your invitation.

If a link is present, customise the text of your Connection invite to reflect this. After saying hello, make brief mention of why you are sending an invite or how you came across their profile, and mention that it would be great to connect before signing off the message. While technically a ‘cold connection’, you have warmed up the connection with relevancy and are more likely to be successful at adding this person to your network.

If there is not a common link, you will need to be a bit more strategic with your approach. Connections should be mutually beneficial. You will have identified your reasoning for wanting to connect with this person, but what benefit could the connection bring to them? Since you will not have common ground to work from in this case, you will need to approach your connection invitation from those benefits you have identified. Since this is a true cold contact, you need to clearly express why it is you have reached out and what benefits you feel the connection could produce. If you are unable to determine what those benefits are, or if they skew in your favour with little to no benefit for the other person, it is probably best not to pursue that cold Connection.

Remember, your Connection request messages can be a maximum of 300 characters, so use them wisely. Consider this invitation to be the short elevator pitch, opening the doors to a longer conversation once the request has been accepted.

5. What are some Settings I should enable or disable?

LinkedIn offers a whole host of privacy and visibility settings to enable you to share as much or as little as you’d like. However, there are a few that we recommend either enabling or disabling completely, most of which fall under the Visibility category.

Your Visibility settings control what visitors to your profile can or cannot see before they are a Connection. The first on this list is Profile Viewing, which offers three options for visibility. We strongly recommend you use the first option, which shows your profile photo, full name, and headline to everyone. The other two settings make your profile much more vague and makes you harder to find, which can be detrimental for attracting opportunities or recruiters.

Also under Visibility, you will find ‘Connections.’ This setting allows your Connections to see your full Connections list. You might be okay with this, in which case you can leave it On. However, you may want to be a bit protective of your Connections for various reasons. For example, if you are in a highly competitive and contacts-driven industry, you may not want competitors to be able to use your Connections list to identify who your clients are. If you feel it best to keep your Connections private, turn this setting to Off.

Another key Visibility setting is ‘Profile discovery and visibility off LinkedIn,’ which controls whether or not your profile can be found via search engines such as Google. We strongly recommend leaving this enabled so that your LinkedIn appears as one of the top results when anyone Googles your name. The more places you are visible, the better. It is up to you whether or not you would like potential contacts to find you on LinkedIn using your email or phone number. These settings are more of a personal preference.

A final setting you may want to consider whether to disable is ‘Share profile updates with your network’ under Visibility. If you have this setting enabled, your Connections will receive a notification any time you update your profile with a new role, education, awards, and so on. If you are someone who updates your profile frequently or are in the process of making some major changes, you may want to switch this setting to Off to avoid overwhelming your network with notifications. Alternatively, if you are not someone who regularly updates their profile or have not amended your information in a while, having this setting enabled may be a good way to prompt your contacts to touch base with you about the new changes in your career. If you are on the fence about whether or not to use this setting, an alternative is to disable it and instead share your milestones and good news in a post.

LinkedIn may seem tricky to master but be patient with it. Over time, you may find that what works for others is not the same as what works for you. Do not be afraid to experiment until you find the settings, habits, and content that serve you best.

We hope this Q&A helps give you a jumping off point with some best practice, and if you would like some personalised help with your LinkedIn presence and personal digital brand, you can reach out our team on +44 (0) 20 3746 2960.