Fri 15th Nov 2019 - 12:00pm
There is a huge amount of hype surrounding AI, as it’s in the Gartner phase of ‘peak of inflated expectation.’ By comparison, Author and Rialto Principle Consultant Katie King will share the evidence and insights drawn from the extensive research she conducted for her new business book.
Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, was published by Kogan Page in February 2019. It has already received impressive appraisals from Nike, Nestle, The Chartered Institute of Marketing and the Royal Institution of Chartered Surveyors (RICS).
During this highly interactive and compelling 2-hour leadership briefing session, Katie will share real-world examples, tackling AI’s impact on sales, HR, CX as well as marketing. This pragmatic, enlightening session offers insights on both successes and failures, as well as practical implementation strategies.
Delegates will gain the following insights:
• The impact of AI on multiple job functions and industry sectors
• How AI is being used to improve CX and maximise leads
• Advice on the core tools and vendors
• How to get started and prepare a plan to use AI for future business growth success.
• AI and societal issues such as motivation, job losses, ethics and trust
Who should attend?
C-Level Directors, Marketeers, Change, Innovation and L&D Leaders, Line Managers, Leadership Development Specialists, Entrepreneurs and anyone interested in how to leverage A.I. for growth.
The forum is held in complete confidence (under Chatham House rules) and will assist you to further innovate, develop, enhance and transform your business.
By invitation only
Please note that your place at this event will be confirmed by Rialto.
Rialto will not normally refuse entry, however, it is our policy to prioritise admission to the attendee profile above.