Successfully Transforming British Tennis

In a chronically leaking boat, energy devoted to changing vessels is more productive than energy devoted to patching leaks.”  —Warren Buffett

Faced with a decline in tennis participation and criticism by leading players like Andy Murray, the Lawn Tennis Association (LTA), brought in Vicky Williams, the 2017 winner of HR Director of the Year and a FTSE 100 HRD, as a director to kickstart a strategic shift.

This strategic shift included developing a new vision, culture framework, and a set of values, which delivered excellent results.  These included but not limited to:

  • A dramatic improvement in tennis participation up to 5.2% from a -5.4%. (currently increased to 8% this year)
  • A dramatic increase in colleague engagement of 25,000 (volunteers and staff) up by 85%
  • Much higher parent and coach satisfaction ratings
  • A NSPCC award for diversity and inclusion
  • More effective workforce planning and succession.
  • Reduced labour turnover from 32% to 15%
  • Flexible working and recruitment

Key themes:

  • Culture turnaround
  • Embedding core values
  • Dramatically increasing employee engagement


About the Speaker:

Vicky Williams is the Director of People at the Lawn Tennis Association (LTA) and the winner of HR Director of the Year 2017.  Vicky is a passionate and commercially astute HRD, who has gained her experience working for FTSE 100 companies, namely, M&S and Compass Group.  She is an expert in employee engagement, organisation design and change, leadership development, talent and succession management and strategy HR management.

Who should attend?

  • C-Level Directors, HR Directors, Line Managers, Change Leaders, Senior HR Managers OD Practitioners and Leadership Development Specialists.


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