Rialto Consulting - People Solutions for Business

Building Game Changing Marketing Capability

Friday 6th October 2017 - 12pm to 2pm


Join us to explore the latest trends in diagnosing and understanding current marketing capability, together with the range of implementation options to transform the marketing function into a higher impact team which can deliver much more given shifts in business goals and rising customer expectations.

Where to Start:

'What capability do we currently have?' This is usually answered with a skills audit or simply a review of current skills.  It's currently a 'hot topic' for marketing functions with many companies either having recently completed a skills review or planning to do so. 
59% of marketing leaders surveyed conducted audit in the last 12 months. 

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Our unique marketing capability audit credentials have been built on numerous projects with some of the UK & Europe's largest marketing functions.  We have worked with ISBA (the industry membership body representing Britain's advertisers) on varied projects for including international pharmaceutical company and a global leader in the automotive sector. This has built our knowledge and understanding of how to design and implement successful marketing capability audits and also how to avoid the many pitfalls of simply doing an 'audit'.

About this session: 
The briefing will reveal key points including:

  1. How to build Game Changing Marketing Teams for tomorrow's demands
  1. Why large skills gaps should not necessarily be the top priorities
  1. Why there is no point in trying to bring every skill up to the same level
  1. How to assess capabilities against aims for the marketing function and other teams across the business to ensure greater alignment
Who should attend?

C-Level Directors, Marketing Directors / Managers, HR Directors, Line Managers, Change Leaders, Senior HR Managers OD Practitioners and Leadership Development Specialists.

The forum is held in complete confidence (under Chatham House rules) and will assist you to further innovate, develop, enhance and transform your business.


John Howkins

Strategy Leader, Official Trainer for ISBA & Rialto Associate Director

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12:00 arrival
12:15 session commences
14:00 session close

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Richard Chiumento

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For enquiries contact events@rialtoconsultancy.com

Multi award winning business and leadership transformation specialists.

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